Senior Director, Digital Strategy (Paid Digital x Creative)

Bully Pulpit International • New York, NY

3d • Hybrid

About The Position

Bully Pulpit International (BPI) is seeking a Senior Director, Digital Strategy to lead large-scale paid digital campaigns that protect and enhance corporate reputation, shape public and stakeholder perceptions, and support regulatory or legislative outcomes. The role owns the strategic throughline from audience insight and campaign briefing through creative development, media activation, optimization, and results. It serves as a senior client-advisory position and is accountable for complex scopes, significant budgets, and multidisciplinary teams.

The position is based in Washington, D.C., New York, Chicago, San Francisco, or Los Angeles, with employees expected to work in the office at least three days per week. The starting salary range is $150,000–$165,000, plus an annual bonus.

BPI is an outcomes agency with more than 350 team members in six countries and thirteen offices. Its work spans strategic communications, public affairs, research, and digital marketing for American and European clients. BPI describes itself as an equal opportunity employer committed to an inclusive, diverse, equitable, and accessible workplace.

Requirements

• 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands, corporations, or complex issue-based clients.
• Demonstrated experience managing substantial creative and media budgets, with hands-on ownership of briefs, creative development, campaign delivery, and performance.
• Strong judgment on corporate reputation, public affairs, and regulatory or legislative environments, particularly where business and policy intersect.
• Fluency in audience segmentation, message testing, digital media, measurement, and cross-channel campaign planning.
• Credibility with C-suite clients and ability to make complex strategies clear, compelling, and actionable for teams at every level.
• Experience leading layered teams and multiple fast-moving accounts with disciplined financial and operational management.
• Excellent writing and presentation skills.

Responsibilities

• Define campaign audiences, desired change, messaging, channel mix, success measures, and the role of paid media within broader communications efforts.
• Translate research, policy and reputation issues, stakeholder insights, and message testing into creative briefs and persuasive campaign ideas.
• Guide creative teams from concept through production, providing decisive feedback on messaging, storytelling, formats, and assets while protecting strategic and factual integrity.
• Oversee paid media planning and execution across digital channels in collaboration with media and analytics teams; manage budgets, test and optimize creative, and demonstrate impact.
• Advise senior corporate clients on campaign decisions, reputational risks, and changing public or policy dynamics, and present recommendations.
• Own account delivery, including scopes, budgets, timelines, reporting, and coordination across creative, media, insights, corporate communications, and public affairs teams.
• Lead and develop managers and teams across multiple workstreams, improving the quality of strategy, creative work, and client service.

Benefits

• 100% company-paid medical, dental, and vision insurance for U.S.-based employees.
• 401(k) program with employer match up to 4%.
• Generous vacation time off.
• $50 monthly phone reimbursement.
• Unlimited sick time.
• 16 weeks of paid leave for new parents.
• Annual bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed