Senior Director, Digital Strategy (Paid Digital x Creative)

Bully Pulpit International • New York, NY

1d • $150,000 - $165,000 • Hybrid

About The Position

Bully Pulpit International is hiring a Senior Director, Digital Strategy to lead large-scale paid digital campaigns that protect and enhance corporate reputation, shape public and stakeholder perception, and support regulatory or legislative outcomes. The role owns the strategic throughline from audience insight and campaign briefing through creative development, media activation, optimization, and results. It serves as a senior client-advisory position and is accountable for complex scopes, significant budgets, and multidisciplinary teams.

The position is based in Washington, D.C., New York, Chicago, San Francisco, or Los Angeles, with an in-office requirement of at least three days per week. The starting salary range is $150,000–$165,000, plus an annual bonus.

Requirements

• 12 or more years of experience in agency or comparable client-service roles leading integrated paid digital campaigns for major brands, corporations, or complex issue-based clients.
• Record of managing substantial creative and media budgets, with hands-on ownership of briefs, creative development, campaign delivery, and performance.
• Strong judgment on corporate reputation, public affairs, and the regulatory or legislative environment, particularly where business and policy intersect.
• Fluency in audience segmentation, message testing, digital media, measurement, and cross-channel campaign planning.
• Credibility with C-suite clients and ability to make complex strategies clear, compelling, and actionable for teams at every level.
• Experience leading layered teams and multiple fast-moving accounts with disciplined financial and operational management.
• Excellent writing and presentation skills.

Responsibilities

• Define campaign audiences, desired change, messaging, channel mix, success measures, and the role of paid media in broader communications efforts.
• Translate research, policy and reputation issues, stakeholder insights, and message testing into creative briefs and campaign ideas.
• Guide creative teams from concept through production, providing feedback on messaging, storytelling, formats, and assets while preserving strategic and factual integrity.
• Oversee paid media planning and execution across digital channels, collaborating with media and analytics teams to manage budgets, test and optimize creative, and demonstrate impact.
• Advise senior corporate clients on campaign decisions, reputational risks, and changing public or policy dynamics; present clear recommendations.
• Own account delivery, including scopes, budgets, timelines, reporting, and coordination across creative, media, insights, corporate communications, and public affairs teams.
• Lead and develop managers and teams across multiple workstreams, improving strategy, creative work, and client service.

Benefits

• 100% company-paid medical, dental, and vision insurance for U.S.-based employees.
• 401(k) program with employer match up to 4%.
• Generous vacation time off.
• $50 monthly phone reimbursement.
• Unlimited sick time.
• 16 weeks of paid leave for new parents.
• Annual bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed