Senior Director, Creative & Digital Services

Jewish Federation of Palm Beach County • West Palm Beach, FL

7h • Onsite

About The Position

The Senior Director, Creative & Digital Services is a strategic and hands-on leader responsible for bringing Jewish Federation of Palm Beach County’s brand to life through creative production, digital marketing, and multimedia storytelling. Reporting to the Senior Vice President, Marketing & Communications, this role leads the combined Creative Services and Digital Marketing function and directly supervises digital marketing, digital design, and graphic design staff.

The Senior Director owns creative execution across graphic, digital, and web design, video and photo direction, and brand-compliant production for campaigns, events, and donor materials. The role leads Federation’s digital ecosystem, including website strategy, SEO and SEM, paid online media, email marketing and automation, social optimization, CRM marketing platforms, and analytics, using campaign and digital data to achieve measurable results.

The role also produces mosaic, Federation’s award-winning TV news magazine, and transforms it into a multimedia brand across platforms. The Senior Director leads a digital-first content strategy spanning video, audio, social, and web, and ensures mosaic produces and distributes trusted and engaging Jewish stories, news, and perspectives.

Within the brand architecture and strategy set by the SVP, the Senior Director establishes creative and digital production standards, maintains brand consistency and creative SOPs, and leads responsible adoption of marketing technology and AI across creative and digital workflows.

Requirements

• Bachelor’s degree in marketing, digital media, communications, or a related field.
• Eight or more years of experience leading creative services, digital marketing, or organizational digital strategy, or an equivalent combination of education, experience, and skills.
• Proven team leadership and experience managing multidisciplinary creative and digital teams and high-volume production environments.
• Strong creative portfolio demonstrating excellence in design, storytelling, and multichannel campaign execution.
• Hands-on command of WordPress, Figma, Adobe, and Elementor sufficient to produce work and direct staff and contractors’ quality, process, and production.
• Hands-on digital marketing experience across SEO and SEM, paid online media, and email marketing and automation.
• Strong analytics capability, including using campaign and donor data to inform strategy and measurable results; experience with Google Analytics, A/B testing, and campaign reporting.
• Deep marketing-automation experience, including customer lifecycle journeys.
• Experience producing or managing video and multimedia content.
• Strategic content and brand expertise, including aligning creative strategy with organizational, audience, and revenue goals.
• Operational and project-management skills, including workflow processes, prioritization, and quality control across multiple channels.
• Familiarity with AI tools and ability to guide responsible, brand-aligned use in creative and digital workflows.
• Experience in donor-centric storytelling and familiarity with fundraising, stewardship, and development operations.
• Strong proficiency in MS Office (Outlook, Word, Excel, PowerPoint, Teams) and Zoom.
• Collaborative leadership and strong relationship-building skills across departments, teams, and external partners.
• Sound judgment and discretion in handling sensitive information and donor-facing content.
• Ability to adapt quickly to changing priorities and operate effectively in a culture of rapid change.
• Must be able to pass a Level 1 background check.

Nice To Haves

• Master’s degree.
• Experience with Microsoft Dynamics Customer Insights Journeys, Stripe, and Power Pages.
• Management experience related to media or video production.
• Knowledge of the Jewish community and experience working with philanthropic or nonprofit organizations.

Responsibilities

• Shape creative concepts for major campaigns and guide visual execution across organizational priorities.
• Execute Federation’s voice, look, and visual standards and maintain brand integrity across creative assets.
• Develop and execute a multichannel content and creative strategy across print, digital, email, social media, and web.
• Partner with the SVP and AVP, Communications, to turn messaging, stories, and cases for support into creative that advances fundraising and strategic goals.
• Set the creative vision for fundraising campaigns, events, and donor communications.
• Produce fundraising appeals, presentations, proposals, reports, publications, and event materials that communicate Federation’s mission and impact and inspire donors.
• Oversee graphic, digital, and print design; video and photo storytelling; and print production.
• Coordinate team work to keep projects moving and meet deadlines across channels.
• Establish workflows, quality benchmarks, performance metrics, and editorial and production standards.
• Lead digital marketing initiatives and ensure content, platforms, and user experiences align with brand standards, organizational messaging, and strategic goals.
• Optimize digital engagement and conversion pathways to increase online registrations, donations, participation, and user satisfaction.
• Lead use of SEO, SEM, paid online media, social optimization, email marketing and automation, personalization tools, and emerging technologies.
• Partner with Marketing and Communications colleagues to distribute content and increase reach, fundraising results, event participation, and brand awareness.
• Produce mosaic, including developing episode content, promotional marketing, and relationships with production vendors, show talent, and leadership.
• Develop and implement an annual mosaic content plan aligned with Federation’s communications strategy and institutional priorities, supporting engagement and fundraising.
• Partner with the SVP on a strategy to extend the mosaic media brand across platforms, making broadcast one output rather than the primary product.
• Advance a digital-first mosaic strategy with original content for social media, email, and web beyond repurposed broadcast cutdowns.
• Partner with ITS and Donor Services to implement, optimize, and support organizational adoption of Microsoft Dynamics marketing platforms, including Customer Insights Journeys, Stripe Payments, and Power Pages.
• Monitor and analyze digital traffic and usage and use analytics and market research to recommend engagement and user-experience improvements.
• Develop and monitor digital marketing and online donor engagement KPIs, including campaign performance, donor retention, and return on investment, and produce executive-level reporting for the SVP.
• Maintain strategic oversight with ITS of web, CRM, analytics, and vendor relationships, and assist with front-end troubleshooting of the website, online forms, and related workflows; ITS retains cybersecurity and backend ownership.
• Evaluate and recommend technologies, tools, and approaches to support marketing and fundraising needs, expand reach, improve personalization, and strengthen engagement.
• Directly supervise digital and graphic designers and the Digital Marketing Manager, overseeing day-to-day creative and digital production.
• Lead, mentor, coach, and support a multidisciplinary team and build capabilities in design, digital content, video and photo production, and emerging creative formats.
• Select, guide, and evaluate consultants, freelancers, and creative vendors.
• Lead responsible adoption of marketing technology and AI, ensuring approved tools and compliance with brand, quality, and compliance guidelines.
• Enforce brand and style standards and creative SOPs, including intake, review, approvals, and quality-control checklists.
• Foster a collaborative, high-performing culture focused on communication, shared problem-solving, quality, and continuous improvement.
• Establish performance metrics for content, creative assets, and campaigns; analyze results and refine strategy and creative work.
• Monitor industry trends, tools, technologies, and formats and introduce ideas that improve storytelling and audience engagement.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Disability and life insurance coverage.
• Employee wellness program focused on physical, mental, and emotional well-being.
• Generous paid time off.
• Paid Jewish and U.S. holidays.
• Early office closings on Fridays in observance of Shabbat and on many holiday eves.
• 401(k) retirement plan with employer contribution.
• Pre-tax benefits, including Flexible Spending Accounts and Health Savings Accounts.
• Professional development opportunities, including in-house Federation University courses, cross-departmental trainings, conference participation, professional certifications, fellowships, and leadership cohorts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior