Creative Director, Digital Product

Herbalife • Torrance, CA

1d

About The Position

The Creative Director, Digital Product is a senior creative leader embedded within Herbalife’s Digital Product organization. The role ensures that digital products express the brand with clarity, relevance, and exceptional visual craft while remaining grounded in product strategy, customer needs, usability, and scalable delivery.

Acting as a bridge between Marketing and Digital Product, the Creative Director translates approved brand messaging, creative direction, and campaign priorities into compelling experiences across consumer- and distributor-facing digital channels. The role owns the application and evolution of creative expression within digital products, partnering with Marketing and Brand teams to create experiences that are brand-aligned and purpose-built for the customer journey. It does not own enterprise brand strategy, campaign development, advertising creative, or channel marketing plans.

The role provides creative direction for product experiences, develops or directs visual concepts and assets, and collaborates across product, design, engineering, content, and marketing teams. It also leads, coaches, and develops two Product Managers; supports a remote-first team culture; and helps establish reusable practices that strengthen AI product-management capability across the Digital organization.

Requirements

• 10+ years of progressive creative leadership experience in digital products, digital experiences, e-commerce, consumer technology, or a related field.
• A strong portfolio demonstrating exceptional visual craft across digital products, including art direction, product storytelling, photography or imagery direction, graphic design, and digital experience design.
• Demonstrated ability to translate brand direction and marketing messages into effective product experiences.
• Strong understanding of digital product design, interaction design, responsive design, accessibility, and practical production constraints.
• Experience collaborating closely with product managers, UX/UI designers, engineers, marketers, photographers, agencies, and executive stakeholders.
• Excellent communication, storytelling, presentation, and influence skills.
• High personal standard for detail, quality, consistency, and execution.
• Bachelor’s degree in Design, Visual Communication, Advertising, Fine Arts, Human-Computer Interaction, or a related field; equivalent practical experience may be considered.

Nice To Haves

• Experience in global consumer, e-commerce, membership, wellness, lifestyle, retail, or direct-selling digital experiences.
• Experience directing photography, video, illustration, 3D, motion, or other visual content for digital channels.
• Familiarity with design systems and scalable component-based product design.
• Fluency with modern design and prototyping tools such as Figma and Adobe Creative Cloud.
• Experience using AI-enabled creative tools for ideation, image generation, content exploration, prototyping, or production workflows.
• Experience working across global markets, languages, and culturally diverse audiences.

Responsibilities

• Establish and elevate the visual quality, creative expression, and emotional resonance of Herbalife’s digital products and experiences.
• Provide creative direction for consumer-facing and distributor-facing product experiences, ensuring visual choices support usability, clarity, engagement, and business outcomes.
• Consult on taste, style, visual hierarchy, imagery, motion, and the overall polish of digital product design.
• Partner with Product Design, Product Management, Engineering, Content, and Marketing to turn product strategies and feature requirements into cohesive customer experiences.
• Identify opportunities for creative storytelling, richer visual content, and differentiated experiences in key digital journeys.
• Translate approved messaging and creative platforms into effective digital-product applications in partnership with Marketing, Brand, and Creative teams.
• Integrate marketing messages, launches, campaigns, and promotional moments into relevant digital experiences without compromising customer experience or product usability.
• Develop creative approaches for communicating product features, releases, benefits, and updates through digital channels.
• Create visual concepts and narratives that make complex product capabilities understandable and engaging.
• Maintain alignment with enterprise brand standards while advocating for approaches suited to interactive product experiences.
• Develop visual concepts, creative treatments, presentations, and product storytelling assets for product initiatives, feature launches, prototypes, and executive communications.
• Create or direct photography, illustrations, graphic design, icons, motion concepts, AI-generated imagery, and other visual assets for product mockups and production use.
• Partner with photographers, designers, agencies, and content creators to deliver visual content that meets product needs and quality standards.
• Define concepts for physical product photography and visual styling for digital-product experiences, partnering with Brand and Marketing teams to implement approved approaches.
• Use modern creative and AI-enabled tools responsibly for ideation, visualization, prototyping, and asset development while maintaining quality, originality, and brand integrity.
• Collaborate with Brand, Marketing, Product Design, UX Research, Content Strategy, Engineering, and Product Management to align creative decisions with customer needs and product roadmaps.
• Participate in product discovery, concept development, design critiques, and roadmap planning, bringing creative perspective into decisions early.
• Establish practical creative principles, guidelines, and reusable approaches for visual content used across digital products.
• Raise visual craft standards through coaching, constructive critique, creative reviews, and hands-on collaboration.
• Help evolve the product design system and visual language with relevant design-system and brand stakeholders.
• Lead, coach, and develop two Product Managers, setting clear ownership areas, objectives, and growth plans.
• Create a high-performing, remote-first team culture grounded in trust, accountability, customer insight, product craft, and data-informed decisions.
• Establish standards and reusable practices that strengthen AI product-management capability across the broader Digital organization.
• Support hiring, onboarding, performance management, and succession planning as the AI product portfolio and team evolve.

Benefits

• Group Health Programs, including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program (EAP).
• Other Voluntary Benefit Programs, including a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance.
• Paid time off including company-observed U.S. holidays, floating holidays, vacation, sick time, a volunteer program, paid maternity and paternity leave, bereavement leave, personal leave, and time off for voting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior