Senior Director, Product Creative Direction

ServiceNow•Kirkland, WA

4d•$254,500 - $445,400

About The Position

ServiceNow is seeking a Senior Director of Product Creative Direction to define and evolve the visual expression of its product portfolio. The role will establish a distinctive product visual direction, translate it into scalable systems, and help teams make complex enterprise software clear, coherent, modern, and recognizably ServiceNow. It is a product-focused creative leadership position embedded in cross-functional software development work and partnering across Platform and business units. Product teams retain ownership of their product strategy, design, roadmap, quality, and delivery; this role provides shared visual direction, systems, critique, and enablement. The leader will advance responsible uses of AI in creative work and make accessibility intrinsic to the product visual language. They will work with design systems, product design, content design, accessibility, localization, research, product management, engineering, and brand and marketing partners. The role also leads and develops multidisciplinary design talent, builds shared critique and enablement practices, and cultivates a network of creative contributors across business units.

Requirements

Experience participating in the complete product development lifecycle of web and/or software applications.
Experience working as a member of cross-functional Product Management, Engineering, and Design teams.
Experience leading creative teams and partnering across a complex organization.

Nice To Haves

12+ years of experience in product design, visual design, experience design, creative direction, or a related field, including significant leadership experience shipping complex digital products.
A portfolio demonstrating exceptional visual craft and creative leadership across shipped product experiences, not only brand campaigns or marketing communications.
Experience defining or materially evolving a visual language across a complex, multi-product software portfolio.
Deep understanding of design systems, including visual foundations, design tokens, components, patterns, governance, contribution models, and the relationship between design and code.
Demonstrated experience adopting AI-enabled creative tools and workflows and moving teams from isolated experimentation to sustained, responsible use at scale.
Proven ability to influence senior executives and align multiple organizations without relying solely on reporting authority.
Expert command of typography, color, composition, interaction, motion, and information hierarchy, with the judgment to apply them to dense and complex product workflows.
Strong systems thinking and the ability to connect an inspiring creative idea to the practices and adoption mechanisms required to make it real at scale.
Demonstrated commitment to accessible and inclusive design, with working knowledge of WCAG and platform accessibility considerations.
Excellent communication, storytelling, facilitation, and critique skills, including the ability to make a direction compelling to executives and actionable for delivery teams.
Experience leading leaders and building high-performing, inclusive creative teams.

Responsibilities

Define and champion a differentiated visual direction for the product portfolio, grounded in the company brand, customer needs, product strategy, and the evolving relationship between people and AI.
Establish a point of view across typography, color, composition, iconography, illustration, motion, data visualization, density, and other visual foundations.
Create future-state concepts, reference experiences, and exemplars that make the visual direction tangible.
Partner with Design Systems, Product Design, Content Design, Accessibility, Localization, and Research to translate the visual language into scalable foundations, components, patterns, and guidance.
Partner with Design Systems, Product Management, and Engineering throughout the software development lifecycle to apply the creative direction effectively in shipped products.
Define where consistency is essential, where variation creates value, and how teams can extend the system without creating a centralized bottleneck.
Lead strategy for AI-enabled creative exploration, prototyping, asset creation, system evolution, and evaluation, targeting meaningful gains in range, speed, consistency, and quality.
Move promising AI approaches from experimentation to repeatable practice through pilots, playbooks, training, exemplars, responsible-use standards, and measurable adoption goals.
Provide creative direction and hands-on critique for priority cross-product initiatives while reinforcing product-team ownership.
Partner with Brand and Marketing so company expression and product experience tell a coherent story while remaining useful and native to interactive software.
Make accessibility intrinsic to the creative vision and visual foundations, partnering with Accessibility and Engineering to meet or exceed applicable standards, including WCAG 2.2 AA.
Lead, develop, and attract exceptional visual, motion, and multidisciplinary design talent.
Build culture, enablement, and shared critique practices that help product designers and distributed visual designers understand, apply, and continually raise the visual craft bar.
Build a network of creative leaders and contributors across business units who can extend the direction while maintaining coherence.