Director, ​Creative Direction

Universal Orlando•Orlando, FL

About The Position

The Director, Creative Direction provides creative leadership and vision for a portfolio of immersive experiences across Universal Destinations and Experiences. The role guides projects from ideation and initial concept through implementation, shaping stories and guest experiences. The Director oversees creative development, including concept creation, narrative development, creative quality, and the overall guest experience for assigned projects. Working with intellectual property owners, executive leadership, and multidisciplinary teams, the Director establishes the creative story, aligns project objectives, and drives execution of the creative vision. As a leader in Universal Creative’s Creative Studio, the Director manages the Creative Direction discipline across assigned projects, providing guidance, fostering collaboration, and upholding standards for storytelling, design, and guest engagement.

Requirements

  • Strong communication and collaboration skills and the ability to work effectively in a team environment.
  • 15+ years designing experience-based entertainment for world-class theme parks or related industries, including 9+ years of art direction or production design and field experience based on Universal Creative standards, or an equivalent combination of education and experience.

Nice To Haves

  • Bachelor’s degree in Theater, Art, Film, or Architecture is preferred.

Responsibilities

  • Oversee, support, and guide Creative Directors on assigned projects from ideation and feasibility through concept, schematic design, design development, and delivery.
  • Develop the overall design process and strategy with studio leadership peers.
  • Direct the conception, development, and definition of creative aspects of Universal Orlando projects that affect the guest experience, driving creative design through all project phases.
  • Lead and encourage early exploration of creative options to determine project direction.
  • Act as the vision-keeper for assigned projects by communicating, inspiring, and maintaining project intent among team members.
  • Drive project storytelling and its development to preserve creative intent and deliver the intended guest experience.
  • Partner with the Show Producer to execute the intended creative direction and lead and creatively direct project design teams.
  • Mentor design staff and direct other Creative Directors and Art Directors.
  • Develop and produce internal and external presentations and communication materials, including design development materials, physical and digital media, video, and key visuals.
  • Interpret and apply information such as market research, business practices, and executive design presentations to design documentation and deliverables.
  • Serve as a project liaison with internal and external partners, licensors, and intellectual property owners as needed; interface with senior management, clients, partners, and Universal division stakeholders.
  • Oversee and coordinate presentations and approvals with intellectual property holders.
  • Follow established UDX environmental, health, and safety policies, procedures, training, and team-member involvement activities.
  • Perform other duties as assigned.

Benefits

  • Competitive compensation package.
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