Senior Director, Digital Marketing

GXO Logistics • Irving, TX

1d • Hybrid

About The Position

The Senior Director, Digital Marketing is a newly created global leadership role responsible for building and scaling a digital marketing engine that supports GXO’s customer value proposition and differentiation in 3PL, contract logistics, and warehouse automation. The role influences the enterprise digital marketing strategy set by the SVP and leads teams responsible for Marketing Operations, Digital Campaigns, and Project Management.

The position helps define and execute the enterprise digital strategy, translates complex business offerings into buyer-centric digital experiences, and aligns programs with demand generation, sales enablement, and customer engagement objectives. It is a build, scale, transform, and create role intended to support GXO’s growth agenda and drive measurable pipeline and revenue impact. The role is hybrid and based at a GXO office in Charlotte, North Carolina; Greenwich, Connecticut; Fort Lauderdale, Florida; or Irving, Texas. Travel is 10%–20%, including global travel.

Requirements

• Bachelor’s degree in Marketing, Digital, or a related field required.
• 8–12 years of experience in a Fortune 500 company in B2B required.
• Deep digital marketing, ABM, and demand generation experience required.
• Proven experience leading paid search (SEM), paid media (paid social, display, and programmatic), SEO, and emerging AEO/GEO, with accountability for budget and ROAS required.
• Experience selecting and managing search and media agencies or partners, with accountability for performance, quality, and ROI, highly desired.
• Deep knowledge of marketing automation, ABM platforms, website/SEO/SEM/AEO/GEO, paid media, and analytics platforms highly desired.
• Logistics and 3PL industry experience or a vertically adjacent background required; logistics and 3PL experience is also described as a plus.
• Knowledge of Salesforce.com, marketing automation, ABM, search/ad platforms, web analytics, and project management tools required.
• Knowledge of 3PL logistics, warehouse automation, and WMS, plus appetite or aptitude for AI.
• Mastery of digital marketing, search and paid media, ABM, and marketing technology.
• Willingness to travel 10%–20%, including global travel.

Nice To Haves

• MBA or postgraduate degree.
• Digital marketing, ABM, search, or paid media certifications, such as Google Analytics/Ads, Google/Microsoft Search Ads, HubSpot/Marketo, or 6sense/Demandbase.
• Experience selecting and managing search and media agencies or partners, holding them accountable for performance, quality, and ROI.
• Deep knowledge of marketing automation, ABM platforms, website/SEO/SEM/AEO/GEO, paid media, and analytics platforms.

Responsibilities

• Execute the enterprise digital marketing strategy across owned, earned, and paid channels.
• Partner with regional teams to define the digital channel mix, campaign orchestration, and always-on demand programs aligned to customer and decision stages.
• Optimize the end-to-end digital customer journey to improve engagement, conversion, and pipeline contribution, including marketing-sourced and marketing-influenced pipeline, ROMI, and ROAS.
• Lead SEM and paid search, paid social, and display strategies to drive qualified traffic, visibility, and lead capture across priority verticals.
• Partner with regions and stakeholders to execute SEO, AEO, and GEO strategies that improve discoverability in search and AI-driven engines.
• Manage budgets, bids, keywords, and channel optimization to maximize efficiency and ROAS.
• Manage agency and media partner relationships and hold partners accountable for performance, quality, and ROI.
• Define enterprise ABM strategy, target-account selection, and tiering in partnership with Sales and Account Management.
• Build personalized 1:1, 1:few, and 1:many ABM programs and multi-channel digital experiences for priority accounts.
• Facilitate ABM initiatives such as paid media, social, email nurture, and targeted account plays, and expand into formats and channels such as video, personalization, and AI-enabled targeting.
• Align ABM plays with Sales to accelerate engagement, pipeline, and revenue across priority accounts.
• Help define the MarTech stack, including marketing automation, analytics, and other platforms, and ensure integration with Salesforce and the broader commercial technology ecosystem.
• Build and standardize marketing operations processes, campaign workflows, and project management disciplines across the marketing organization.
• Build lead scoring, nurture, and lifecycle automation to accelerate lead-to-revenue velocity.
• Ensure data governance, privacy compliance, and a single view of digital engagement across GXO.
• Help design the digital marketing operating model, roles and responsibilities, digital framework, and governance charter in partnership with the SVP of Marketing.
• Help establish the digital campaign lifecycle process: plan, build, activate, and optimize.
• Drive adoption of digital processes, marketing technology, and ways of working through change management and stakeholder engagement.
• Build and lead the team responsible for Marketing Operations, Digital Campaigns, Analytics, and Project Management.
• Optimize digital and ABM programs using data and testing, including A/B and multivariate testing, and lead an insight-to-action approach.
• Test new techniques, AI, and personalization to improve scalability and future readiness.

Benefits

• Full health insurance, including medical, dental, and vision.
• 401(k).
• Life insurance.
• Disability insurance.
• Competitive compensation and a generous benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior