Digital Marketing, Director

Synopsys • Sunnyvale, CA

15h • $250,522 - $276,000

About The Position

Define and execute the marketing operations strategy for scalable growth and optimized performance. Lead and mentor marketing operations professionals, fostering innovation and collaboration, and partner with functional leaders to align marketing operations with organizational goals. Develop scalable workflows, systems, and processes; oversee campaign execution frameworks and ensure consistency across global teams. Evaluate and improve lead management, including scoring, routing, and nurturing. Build and manage a marketing analytics framework to track performance and ROI, and deliver actionable insights to improve campaign effectiveness and business outcomes. Oversee the marketing technology stack, ensure effective integration and utilization, evaluate and implement new technologies, and serve as the primary liaison with IT and external vendors for marketing technology needs. Coordinate with field operations, enablement, demand generation, field, and product marketing teams to support campaign execution and alignment between marketing and sales. Communicate operational performance and insights to senior leadership. The role is 40 hours per week. Multiple positions are available.

Requirements

• Bachelor’s degree in Digital Marketing, Information Technology, or a related field.
• Eight years of progressive post-baccalaureate marketing operations experience.
• Background in Adobe Analytics, Marketo, Salesforce, Snowflake, marketing analytics and reporting, analytics implementation, and Workato.

Responsibilities

• Define and execute the marketing operations strategy for scalable growth and optimized performance.
• Lead and mentor a team of marketing operations professionals and foster innovation and collaboration.
• Partner with functional leaders to align marketing operations with broader organizational goals.
• Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
• Oversee campaign execution frameworks and ensure consistency across global teams.
• Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
• Build and manage a marketing analytics framework to track performance metrics and ROI.
• Deliver actionable insights and recommendations to enhance campaign effectiveness and business outcomes.
• Oversee the marketing technology stack, ensuring tools are integrated and utilized effectively.
• Evaluate and implement new technologies to enhance marketing capabilities and efficiency.
• Serve as the primary liaison with IT and external vendors for marketing technology needs.
• Partner with field operations and enablement teams to align marketing and sales.
• Work with demand generation, field, and product marketing teams to support campaign execution.
• Communicate operational performance and insights to senior leadership.

Benefits

• Comprehensive health, wellness, and financial benefits as part of a competitive total rewards package.
• May be eligible for an annual bonus, equity, and other discretionary bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Director