Senior Director, Digital Advertising
About The Position
Veeam is seeking a Senior Director, Digital Advertising to lead its global digital marketing function and set the strategy for using paid digital media to drive demand generation and pipeline growth across the buyer journey, from awareness through conversion. The role leads a global team of digital experts and agency partners in developing audience-first media strategies for buying groups ranging from technical practitioners to executive decision makers. As the organization's paid digital leader, the Senior Director will champion best practices, emerging channels, and innovative media tactics to improve performance and user experiences. The role works cross-functionally with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech, and external partners to deliver cohesive, data-driven digital programs that scale globally and produce measurable impact across Veeam segments and solutions.
Requirements
- 12+ years of progressive digital media experience, including 5+ years in leadership roles.
- Direct experience managing agency-of-record relationships, with ownership of strategic planning and day-to-day execution.
- Experience leading global or multi-region digital marketing teams, including teams in global hub locations such as Bucharest.
- Experience in B2B technology or SaaS, with a track record of engaging complex, multi-persona buying groups from technical practitioners to executive decision makers.
- Demonstrated ownership of digital media investment at scale, including a $10M+ annual paid media budget and accountability for cross-channel optimization.
- Deep platform expertise across Google, LinkedIn, Meta, Microsoft, ChatGPT, and AI paid ads, including direct experience managing strategic partnerships.
- People-first leadership philosophy and a demonstrated track record of developing talent and building high-performing, accountable teams.
- Working fluency in modern measurement frameworks, including MMM and multi-touch attribution, and in pipeline and revenue reporting.
Responsibilities
- Lead digital media strategy, applying best practices, innovation, and data-driven optimization to increase pipeline contribution across digital tactics.
- Foster a growth culture and develop a high-performing global team through continuous development and accountability.
- Own global digital media investment strategy and optimize across channels to maximize pipeline and revenue impact.
- Collaborate with global marketing functions and agency partners to scale integrated programs that accelerate demand generation and pipeline growth.
- Partner with Analytics to implement global measurement and reporting frameworks that enable optimization and demonstrate business impact.
- Partner with MarTech teams to optimize advertising platforms, audience infrastructure, measurement capabilities, and data integration strategies.
- Lead relationships with key agency partners, supporting agile execution and ongoing strategic collaboration.
- Build strategic partnerships with media and technology providers, including Google, LinkedIn, Meta, Microsoft, and emerging partners.
Benefits
- Unlimited paid time off.
- 12 paid holidays, including 4 global VeeaMe Days for self-care.
- 24 paid volunteer hours annually through Veeam Cares.
- Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents.
- Medical, dental, and vision coverage starting on the first day.
- Mental health support, therapy sessions, and digital wellness tools through the Employee Assistance Program.
- 401(k) retirement plan with company matching contributions.
- Fertility, adoption, and surrogacy support through Maven.
- AirVet 24/7 virtual veterinary care at no cost.
- Legal services, identity protection, and supplemental health insurance options.
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting.
- Learning and growth opportunities through on-demand libraries, mentoring, workshops, and learning events such as the annual Global Day of Learning.
- Performance-based bonus included in the stated total target compensation range.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
