Senior Director, Data & Analytics - Consumer Technology Association

Hartman Executive Advisors•Arlington, VA

About The Position

The Senior Director of Data & Analytics leads the transformation of the Consumer Technology Association into a data-driven organization. As a member of the leadership team, this role shapes the strategy, governance, and execution of data initiatives to understand member behaviors, inform decision-making, and advance the organization’s mission. The position builds and leads a data and analytics function and reports to the COO within CTA’s Administrative and Finance division. The role develops the organization’s data strategy and culture, provides actionable insights to senior leadership, and leads analysis of member behavior and engagement. It oversees data governance, integration, quality, security, and compliance, and implements modern tools and technologies. The Senior Director partners across departments to align data architecture and analytics with technology strategy and operational needs, including providing marketing analytics support during CES tradeshow season.

Requirements

At least 8 years of experience in analytics, data management, or business intelligence.
At least 3 years of experience in a leadership role.
Bachelor’s or Master’s degree in Data Science, Business Analytics, Computer Science, or a related field.
Demonstrated ability to deliver impactful insights that advance organizational goals and improve decision-making.
Proficiency with modern data tools and platforms, including data engineering and orchestration frameworks, cloud data lake platforms such as Snowflake, and visualization tools and programming languages such as Python, R, and SQL.
Strong understanding of data architecture, integration, and governance best practices.
Experience working with multiple stakeholders to align analytics projects with strategic priorities.
Excellent communication skills and ability to translate complex data into clear, actionable insights for technical and non-technical audiences.
Leadership skills, including team management, strategic thinking, and influencing change.
Passion for mission-driven work and commitment to advancing the organization’s goals.

Nice To Haves

Experience with digital marketing platforms such as Salesforce Marketing Cloud.

Responsibilities

Develop and execute a comprehensive data and analytics strategy to improve data maturity and decision-making.
Promote a data-driven culture and champion analytics in support of business objectives.
Advise senior leadership and provide actionable insights for organizational priorities and member engagement.
Recruit, mentor, and manage a small data and analytics team while fostering collaboration, innovation, and professional growth.
Analyze member behaviors, preferences, and engagement to inform targeted programs and services.
Develop dashboards, reports, and advanced analytics models for stakeholders.
Design strategies to assess the impact of events, member services, and advocacy efforts on organizational goals.
Establish data governance practices to ensure data quality, accuracy, security, and compliance.
Oversee integration of data from disparate systems to create a unified view of organizational and member data.
Implement modern tools and technologies for data collection, storage, and analysis.
Collaborate to align data architecture, management, governance, services, and analytical tools with technology strategy and operations.
Partner with events, marketing, research, advocacy, and membership teams to identify data needs and develop solutions.
Support CES-season marketing by managing the entity-resolution platform, segmenting audiences, supporting special programs, generating campaign data extensions, and delivering pre- and post-show reports.
Drive standardization and automation of data processes across the organization.