Senior Director, Consumer Pricing and Analytics

Labcorp•Durham, NC

2d•Hybrid

About The Position

Labcorp is seeking a Senior Director, Consumer Pricing and Analytics, to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule! This role sits at the intersection of finance, marketing, product, and consumer insights — owning how we price direct-to-consumer diagnostic products in a market shaped by payer dynamics, out-of-pocket consumer spend, regulatory considerations, and competitive lab/testing offerings. You'll build the pricing frameworks, models, and governance that let the business grow profitably while staying accessible to the consumers we serve. This role is directly responsible for tying pricing decisions to business outcomes — including revenue growth targets, margin goals, customer acquisition cost (CAC) and lifetime value (LTV) improvement, and subscription growth. Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington, NC or Durham, NC location, supporting both collaboration and flexibility.

Requirements

Bachelor's degree in Business, Marketing, Economics, Statistics, or Mathematics.
10 or more years of experience in pricing strategy, revenue management, or commercial finance, within retail/ecommerce, consumer health, or subscription-based consumer businesses.

Nice To Haves

Master of Business Administration (MBA).
Strong quantitative skills — comfort building pricing models, running elasticity analysis, and translating data into clear recommendations
Experience pricing products sold directly to consumers (as opposed to purely B2B or payer-negotiated pricing)
Track record of partnering cross-functionally with Product, Marketing, and Finance
Advanced Excel/modeling skills; experience with pricing or BI tools (e.g., SQL, Looker, Tableau)
Excellent communication skills — able to present pricing recommendations to executives and translate strategy into simple, actionable guidance for go-to-market teams
Navigate complex matrix environment working across teams (consumer, marketing, finance, pricing teams)
Experience at digital-first, consumer-focused companies
Experience pricing in ecommerce settings
Strong background in pricing modeling and strategy
Experience with subscription offerings

Responsibilities

Develop and own pricing strategy across the consumer diagnostic testing portfolio, including new product launches, bundles, subscription/membership models, and promotional pricing
Build pricing models that account for cost-to-serve (lab processing, logistics, kitting, customer support), consumer willingness-to-pay, and competitive benchmarks
Own accountability for how pricing initiatives move the business's core growth metrics: revenue growth targets, margin expansion, CAC and LTV improvement, and subscription growth
Partner with Product and Marketing to price new test launches and iterate on pricing for existing offerings based on performance data
Design and test pricing experiments (A/B tests, regional pricing, tiered pricing) to optimize conversion, margin, and lifetime value
Monitor reimbursement, insurance, and HSA/FSA eligibility trends and how they interact with consumer out-of-pocket pricing decisions
Analyze elasticity, conversion funnels, and cohort economics to recommend price points and packaging strategies
Build the business case and financial models for pricing changes, presenting recommendations to executive leadership
Establish pricing governance: discounting guardrails, promotional calendars, channel-specific pricing (direct-to-consumer, retail, employer/B2B2C)
Collaborate with Marketing on how pricing is communicated (bundles, "starting at" pricing, subscription value framing)
Track competitor pricing across the consumer diagnostics and digital health landscape
Partner with Legal/Compliance and Billing to ensure pricing practices meet regulatory requirements across jurisdictions