Senior Director, Consumer Pricing and Analytics

Labcorp•Durham, NC

6d•Hybrid

About The Position

Labcorp is seeking a Senior Director of Consumer Pricing and Analytics to lead pricing strategy for its consumer health business. The role sits at the intersection of finance, marketing, product, and consumer insights, owning pricing for direct-to-consumer diagnostic products in a market shaped by payer dynamics, consumer out-of-pocket spending, regulatory considerations, and competitive lab and testing offerings. The position develops pricing frameworks, models, and governance to support profitable growth while keeping offerings accessible. Pricing decisions are tied to revenue growth, margin goals, customer acquisition cost (CAC), lifetime value (LTV), and subscription growth. The position is based in Burlington, NC or Durham, NC and follows a hybrid schedule with a minimum of three in-office days per week.

Requirements

Bachelor's degree in Business, Marketing, Economics, Statistics, or Mathematics.
At least 10 years of experience in pricing strategy, revenue management, or commercial finance within retail/ecommerce, consumer health, or subscription-based consumer businesses.
Strong quantitative skills, including building pricing models, conducting elasticity analysis, and translating data into recommendations.
Experience pricing products sold directly to consumers.
Track record of cross-functional partnership with Product, Marketing, and Finance.
Advanced Excel and modeling skills.
Excellent communication skills, including presenting recommendations to executives and translating strategy into actionable guidance for go-to-market teams.
Ability to work across teams in a complex matrix environment.

Nice To Haves

Master of Business Administration (MBA).
Experience with pricing or business intelligence tools such as SQL, Looker, or Tableau.
Experience at digital-first, consumer-focused companies.
Experience pricing in ecommerce settings.
Strong background in pricing modeling and strategy.
Experience with subscription offerings.

Responsibilities

Develop and own pricing strategy across the consumer diagnostic testing portfolio, including new product launches, bundles, subscription or membership models, and promotional pricing.
Build pricing models that account for cost-to-serve, consumer willingness to pay, and competitive benchmarks.
Connect pricing initiatives to revenue growth, margin expansion, CAC and LTV improvement, and subscription growth.
Partner with Product and Marketing to price new test launches and adjust existing offerings based on performance data.
Design and test pricing experiments, including A/B tests, regional pricing, and tiered pricing.
Monitor reimbursement, insurance, and HSA/FSA eligibility trends and their relationship to consumer out-of-pocket pricing decisions.
Analyze price elasticity, conversion funnels, and cohort economics to recommend price points and packaging strategies.
Build business cases and financial models for pricing changes and present recommendations to executive leadership.
Establish pricing governance, including discounting guardrails, promotional calendars, and channel-specific pricing for direct-to-consumer, retail, and employer/B2B2C channels.
Collaborate with Marketing on communicating pricing, including bundles, starting prices, and subscription value framing.
Track competitor pricing across consumer diagnostics and digital health.
Partner with Legal/Compliance and Billing to ensure pricing practices meet regulatory requirements across jurisdictions.