Senior Director, Creator Strategy & Viral Marketing - AWAL
Sony Music Global Job Board•Los Angeles, CA
•$120,000 - $130,000•Onsite
About The Position
As Senior Director, Creator Strategy & Viral Marketing at AWAL, you will lead the label's US creator ecosystem and oversee our digital content team to turn real-time internet trends, algorithmic patterns, and high-impact creator partnerships into scalable viral moments that drive global streaming consumption.
Requirements
- 6+ years of experience in influencer or creator marketing within the music or entertainment industry
- Passionate about music with an expert understanding of pop culture, digital trends, and fan behavior
- Experience leading teams and managing junior team members
- Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers
- Experience executing end-to-end creator marketing campaigns, from sourcing and briefing to tracking, reporting, and analysis
- Strategic thinker with a deep understanding of digital platform algorithms and niche online communities
- Expert at translating fast-moving internet trends and fan behavior into high-impact short-form content strategies
- Excellent organizational skills with the ability to manage multiple complex campaigns simultaneously in a fast-paced environment
Responsibilities
- Lead influencer and creator strategy across AWAL’s roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases
- Act as our internal creator marketing & niche community expert across all genres and target audiences, driving thought leadership across the organization
- Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists.
- Drive creator campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency, impact and ROI
- Track and analyze campaign KPIs to inform next steps & identify new opportunities for growth across target audiences
- Deliver weekly trend analysis and innovative content strategies that keep our music at the epicenter of Gen Z conversations
- Oversee the Viral Content team's daily operations and weekly priorities while maintaining a comprehensive cultural calendar to capitalize on real-time trends & timely events
- Establish internal processes to scale top-performing content across the roster, maximizing KPIs, streaming metrics, and TikTok/Reels sound engagement
- Collaborate with Audience Development and Viral Content teams to conceptualize and execute innovative, multi-platform initiatives, pushing boundaries to translate big-picture concepts into scalable audience acquisition and sustained viral growth
Benefits
- inclusive, collaborative and global community
- modern office environment designed to foster productivity, creativity, and teamwork
- medical, dental, vision, life & disability coverage
- 401K + employer matching
- company-paid identity theft protection
- resources for pets
- mental health and meditation resources
- industry-leading fertility coverage
- fully paid leave for childbirth or bonding
- fully paid leave for caregivers
- programs for loved ones with developmental disabilities and neurodiversity
- subsidized back-up child and elder care
- reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development
- Time off for a winter recess
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
