Senior Director, Creative & Digital Services

Jewish Federation of Palm Beach County • West Palm Beach, FL

1d • Onsite

About The Position

The Senior Director, Creative & Digital Services is a strategic and hands-on leader responsible for bringing Jewish Federation of Palm Beach County’s brand to life through creative production, digital marketing, and multimedia storytelling. Reporting to the Senior Vice President, Marketing & Communications, this role leads the combined Creative Services and Digital Marketing function and directly supervises the Digital Marketing Manager, Digital Designer, and Graphic Designer.

The Senior Director owns creative execution across the organization, including graphic, digital, and web design; video and photo direction; and brand-compliant production for campaigns, events, and donor materials. The position leads Federation’s digital ecosystem, including website strategy, SEO and SEM, paid online media, email marketing and automation, social optimization, CRM marketing platforms, and analytics, using digital and campaign data to deliver measurable results.

The role also produces mosaic, Federation’s award-winning TV news magazine, and transforms it into a multimedia brand spanning video, audio, social, and web. Within the brand architecture and strategy established by the SVP, the Senior Director sets creative and digital production standards, maintains brand consistency and creative SOPs, and leads the responsible adoption of marketing technology and AI across creative and digital workflows.

The position is based in Federation’s West Palm Beach offices, a professional and welcoming facility secured during business hours with dedicated safety personnel. The organization describes its culture as collaborative and offers employee wellness and professional development programs.

Requirements

• Bachelor’s degree in marketing, digital media, communications, or a related field.
• Eight or more years of experience leading creative services, digital marketing, or organizational digital strategy, or an equivalent combination of education, experience, and skills.
• Proven team leadership and experience managing multidisciplinary creative and digital teams in high-volume production environments.
• Strong creative portfolio demonstrating excellence in design, storytelling, and multichannel campaign execution.
• Hands-on command of WordPress, Figma, Adobe, and Elementor sufficient to produce work and direct staff and contractors’ quality, process, and production.
• Hands-on digital marketing experience across SEO and SEM, paid online media, and email marketing and automation.
• Strong analytics capability, including using campaign and donor data to inform strategy and measurable results; experience with Google Analytics, A/B testing, and campaign reporting.
• Strategic content and brand expertise, including aligning creative strategy with organizational, audience, and revenue goals.
• Operational and project-management strength, including workflow processes, project prioritization, and quality control across multiple channels.
• Familiarity with AI tools and ability to guide responsible, brand-aligned use in creative and digital workflows.
• Experience in donor-centric storytelling and familiarity with fundraising, stewardship, and development operations.
• Strong proficiency in MS Office (Outlook, Word, Excel, PowerPoint, and Teams) and Zoom.
• Collaborative leadership and strong relationship-building skills across departments, teams, and external partners.
• Sound judgment and discretion in handling sensitive information and donor-facing content.
• Ability to adapt quickly to changing priorities and work effectively in a culture of rapid change.
• Ability to pass a Level 1 background check.

Nice To Haves

• Master’s degree.
• Experience with Microsoft Dynamics Customer Insights Journeys, Stripe, and Power Pages.
• Experience producing or managing video and multimedia content; media or video production management experience is a plus.
• Knowledge of the Jewish community and experience working with philanthropic or nonprofit organizations.

Responsibilities

• Shape creative concepts for major campaigns and guide visual execution across organizational priorities.
• Execute Federation’s voice, look, and visual standards, maintaining brand integrity across creative assets.
• Develop and execute a multichannel content and creative strategy across print, digital, email, social media, and web.
• Partner with the SVP and AVP, Communications to translate messaging, stories, and cases for support into creative work that advances fundraising and strategic goals.
• Set the creative vision for fundraising campaigns, events, and donor communications.
• Produce fundraising materials, including appeals, presentations, proposals, reports, publications, and event pieces.
• Oversee graphic, digital, and print design; video and photo storytelling; and print production.
• Coordinate with the team to keep projects moving and deliver work on time across channels.
• Establish and enforce editorial and production workflows, quality benchmarks, and performance metrics.
• Lead digital marketing initiatives and ensure digital content, platforms, and user experiences align with brand standards, messaging, and strategic goals.
• Optimize digital engagement and conversion pathways to increase online registrations, donations, participation, and user satisfaction.
• Lead digital marketing across SEO, SEM, paid online media, social optimization, email marketing and automation, personalization tools, and emerging technologies.
• Partner with Marketing and Communications colleagues to distribute content and increase audience reach, fundraising results, event participation, and brand awareness.
• Produce mosaic episodes, develop episode content, oversee promotional marketing, and manage relationships with production vendors, show talent, and leadership.
• Develop an annual mosaic content plan aligned with Federation’s communications strategy and institutional priorities, using the program to support engagement and fundraising.
• Partner with the SVP on a strategy to extend the mosaic media brand across platforms, positioning broadcast as one output rather than the primary product.
• Advance a digital-first mosaic strategy with content created for social media, email, and web beyond repurposed broadcast cutdowns.
• Partner with ITS and Donor Services on implementation, optimization, and organizational adoption of Microsoft Dynamics marketing platforms, including Customer Insights Journeys, Stripe Payments, and Power Pages.
• Monitor and analyze digital traffic and usage, using analytics and market research to recommend ways to increase engagement and improve user experience.
• Develop and monitor digital marketing and online donor-engagement KPIs, including campaign performance, donor retention, and return on investment; provide executive-level reporting to the SVP.
• Maintain strategic oversight, with ITS, of web, CRM, and analytics vendor relationships, and assist with front-end troubleshooting of the website, online forms, and related workflows. ITS retains ownership of cybersecurity and backend elements, including databases, hosting, and domains.
• Evaluate and recommend technologies, tools, and approaches that support marketing and fundraising needs, personalization, reach, and engagement.
• Directly supervise digital and graphic designers and the Digital Marketing Manager; own day-to-day creative and digital production.
• Lead and mentor the multidisciplinary team, providing direction, coaching, and support.
• Build team capabilities in design, digital content, video and photo production, and emerging creative formats.
• Select, guide, and evaluate consultants, freelancers, and creative vendors.
• Lead responsible adoption of marketing technology and AI, ensuring approved tools and adherence to brand, quality, and compliance guidelines.
• Enforce brand and style standards and creative SOPs for intake, review, approvals, and quality control.
• Foster collaboration, shared problem-solving, quality, and continuous improvement.
• Establish performance metrics for content, creative assets, and campaigns, tracking quality, engagement, and impact.
• Analyze performance and use data and insights to refine strategy, creative, and content.
• Monitor industry trends, tools, technologies, and formats, introducing innovations that improve storytelling and audience engagement.

Benefits

• Comprehensive health coverage, including medical, dental, and vision plans.
• Disability and life insurance coverage.
• Employee wellness program focused on physical, mental, and emotional well-being.
• Generous paid time off.
• Paid Jewish and U.S. holidays.
• Early office closings on Fridays in observance of Shabbat and early closings on many holiday eves.
• 401(k) retirement plan with employer contribution.
• Pre-tax benefits, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
• Professional development opportunities, including in-house Federation University courses, cross-departmental trainings, conference participation, professional certifications, fellowships, and leadership cohorts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior