Temporary Senior Director, Business Analytics
About The Position
The Business Analytics team is integrated with planning and investment teams to deliver modern agency services and support clients’ business goals. The Senior Director consults with clients to identify business problems and opportunities, develops analytics roadmaps, leads audience and measurement strategy, and translates complex analytics into actionable recommendations. The role also partners internally with Planning and Investment teams on budgeting, media plans, and optimization, and recruits, leads, and mentors talent. The role is listed as full-time and is based in New York, Chicago, or Los Angeles. To the extent permitted by local law, employees are required to work in the office at least three days per week unless additional in-office days are directed by their agency or manager. The stated pay range is $3,500–$4,000 per week.
Requirements
- A university degree.
- 11 or more years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical skills, critical thinking, and ability to clarify strategic and operational issues relating to data and analytics.
- Problem-solving skills and ability to drive issues to resolution.
- Proven leadership ability and strong client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues in areas including organization, attention to detail, prioritization, business writing and presentation, analysis, and project management involving scope, budgeting, and timing.
Nice To Haves
- Knowledge of the agency-side media campaign planning and execution process.
Responsibilities
- Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps that measurably affect business outcomes.
- Lead consumer segmentation and audience identification processes.
- Serve as a trusted advisor to client leads and senior clients on audience strategy, measurement, and advanced analytics.
- Share perspectives on industry changes in data and analytics, including the future of measurement and solutions such as clean rooms and attention measurement.
- Lead development and ongoing revision of measurement plans based on current learnings.
- Distill complex concepts and analytics solutions into compelling data stories and actionable conclusions that support decision-making.
- Identify brand- and portfolio-level growth opportunities, including innovation and adoption of new analytics technologies.
- Investigate the impact of new data sources and technologies on marketing and the sectors in which clients operate.
- Provide ad hoc support to clients in solving strategic marketing problems.
- Lead and mentor direct reports by assessing capabilities, providing career-growth roadmaps, and setting goals to build or expand skills.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Recruit new talent.
- Keep current with industry trends and developments through research, training, and industry events.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
