Associate Director, Business Analytics

Adelphi Group

3d•$70,000 - $125,000•Hybrid

About The Position

The Business Analytics team is closely integrated with planning and investment teams to deliver modern agency services and support clients’ business goals. The Associate Director develops a deep understanding of clients’ strategic issues and competitive positions, leads analytics and research efforts, and turns findings into clear, actionable insights and narratives. The role contributes to measurement planning, consumer segmentation, audience identification, and testing the incremental impact of media on business outcomes. It also partners with Planning and Investment teams on budgets, media plans, and ongoing optimization; manages cross-functional work; and leads, mentors, and develops analysts, managers, and direct reports. The position requires keeping current with industry trends and communicating findings to clients through reports, points of view, and presentations.

Requirements

University degree.
5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
Knowledge of marketing analytics and data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
Demonstrated knowledge of audience-based marketing and data-driven advertising.
Analytical skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics.
Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong client relationship experience.
Strong communication and presentation skills, including the ability to translate unstructured business solutions into customer marketing programs.
Ability to train and coach colleagues in areas including organization, detail orientation, prioritization, business writing and presenting, analysis, and project management covering scope, budgeting, and timing.
Comfort working in ambiguous situations.

Nice To Haves

Knowledge of the agency-side media campaign planning and execution process.

Responsibilities

Develop a deep understanding of clients’ strategic issues, initiatives, and competitive positions.
Ensure analytics efforts produce clear, compelling, and actionable insights and narratives using sophisticated analytic techniques.
Participate in developing and executing measurement plans.
Follow through on scheduled and ad hoc deliverables in a timely manner.
Recommend and implement research that supports consumer insight gathering and strategic processes.
Identify opportunities to continuously improve processes.
Lead, mentor, and train analysts and managers.
Present reports, points of view, and other materials to clients regularly by phone and in person.
Contribute to consumer segmentation and audience identification and exploration.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, set appropriate priorities, and know when to seek help.
Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
Assess direct reports’ capabilities, provide career-growth roadmaps, and set goals to build or expand their skills.
Stay current on industry trends and developments through research and training.