Associate Director, Business Analytics
About The Position
The Business Analytics team is closely integrated with planning and investment teams to deliver modern agency services and help clients achieve their business goals. The Associate Director develops an understanding of clients’ strategic issues, initiatives, and competitive positions; ensures analytics produce clear, actionable insights and compelling narratives; and contributes to measurement, research, audience identification, and media effectiveness testing. The role also partners with Planning and Investment on budgets and media plans, manages cross-functional work, and leads, mentors, and develops analysts and managers. The position requires client-facing presentations and ongoing attention to industry trends. Employees are generally required to work in the office at least three days per week, subject to local law and agency or manager direction.
Requirements
- University degree.
- 5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge in marketing analytics and data.
- Intermediate-level Excel and PowerPoint skills.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Demonstrated knowledge of audience-based marketing and data-driven advertising.
- Analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics.
- Problem-solving skills and ability to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues, organize and prioritize work, attend to detail, write and present effectively, conduct analysis, and manage project scope, budgets, and timing.
- Comfort working in ambiguous situations.
Nice To Haves
- Experience with statistical analysis, including familiarity with linear regression and data visualization.
- Knowledge of agency-side media campaign planning and execution processes.
Responsibilities
- Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive positions.
- Ensure analytics efforts result in clear, compelling, actionable insights and narratives built through sophisticated analytic techniques.
- Participate in developing and executing measurement plans.
- Follow through on scheduled and ad hoc deliverables in a timely manner.
- Recommend and implement research that supports consumer insight gathering and strategic planning.
- Identify opportunities to continuously improve processes.
- Lead, mentor, and train analysts and managers.
- Present reports, points of view, and other materials to clients regularly, by phone and in person.
- Contribute to consumer segmentation and audience identification and exploration.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, clarify priorities, and know when to ask for help.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Assess direct reports’ capabilities, provide career-growth roadmaps, and set goals to build or expand their skills.
- Stay current on industry trends and developments through research and training.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
