Senior Director Business Analytics & Insights, Forecasting
About The Position
The Senior Director, Business Analytics & Insights, Forecasting will lead forecasting, primary and secondary research, and competitive intelligence across the company’s marketed portfolio, early-stage pipeline, and business development opportunities. The role translates market insights, clinical evidence, and commercial analytics into recommendations that inform portfolio strategy, investment decisions, and long-term growth. The leader partners closely with Commercial, Finance, Business Development, New Product Planning, Clinical Development, Medical Affairs, and Market Access. In collaboration with New Product Planning, the leader guides commercial assessments of acquired assets and products in development, ensuring customer needs, competitive dynamics, and market potential inform development and commercialization decisions. The position oversees forecasting strategy and governance; research across products, pipeline assets, and business development opportunities; and competitive intelligence across priority therapeutic areas. It also provides commercial analysis for strategic opportunities, advises senior leadership, and builds and develops a team spanning forecasting, market research, and competitive intelligence. The role manages functional budgets, external agencies, data providers, and consulting partners, and establishes scalable processes that support analytical rigor, collaboration, and timely delivery.
Requirements
- Bachelor’s degree in business, life sciences, economics, statistics, or a related discipline.
- Typically 10 or more years of relevant pharmaceutical or biotechnology experience, including progressive leadership responsibility in forecasting, commercial insights, market research, or related functions.
- Demonstrated experience overseeing forecasts for marketed products and pipeline assets, with experience supporting business development assessments.
- Strong understanding of pharmaceutical commercialization, drug development, market access, and portfolio planning.
- Experience leading primary market research and translating findings into commercial strategy and forecasting assumptions.
- Experience assessing competitive landscapes and interpreting the commercial implications of clinical and regulatory developments.
- Proven ability to lead teams, manage external partners, and influence senior stakeholders across functions.
- Strong analytical judgment and ability to communicate complex information, assumptions, and uncertainty clearly.
Nice To Haves
- MBA, master’s degree, PhD, or other relevant advanced degree.
- Experience partnering with New Product Planning and supporting licensing or acquisition due diligence.
- Experience assessing early-stage assets where evidence is limited and uncertainty is high.
- Experience in priority therapeutic areas and across multiple stages of the product lifecycle.
- Experience building or scaling an integrated forecasting and insights function.
Responsibilities
- Own forecasting strategy, methodologies, and governance for in-line products, early-stage assets, and potential business development products.
- Oversee patient-based and demand-based forecasts for annual budgets, long-range plans, lifecycle planning, launch preparation, and investment decisions.
- Ensure forecasts incorporate epidemiology, diagnosis and treatment patterns, patient flow, market access, pricing, competitive activity, and anticipated clinical differentiation.
- Develop scenarios and sensitivity analyses that communicate assumptions, risks, opportunities, and uncertainty.
- Partner with Finance and commercial leaders to align forecasts with business planning and explain performance versus expectations.
- Establish consistent forecasting standards tailored to each asset’s stage, available evidence, and decision requirements.
- Lead primary and secondary research strategy across marketed products, pipeline assets, and business development opportunities.
- Prioritize research investments to address critical business questions and evidence gaps.
- Oversee qualitative and quantitative research with healthcare professionals, patients, caregivers, payers, and other relevant stakeholders.
- Ensure research informs market understanding, unmet needs, target product profiles, positioning, adoption assumptions, and commercialization strategy.
- Translate research findings into recommendations and incorporate insights into forecasts and portfolio decisions.
- Maintain research quality, vendor performance, and adherence to company policies and applicable research requirements.
- Lead competitive intelligence across priority therapeutic areas, marketed products, and pipeline programs.
- Oversee monitoring and assessment of competitor clinical programs, regulatory milestones, launches, lifecycle strategies, and business development activity.
- Assess commercial implications of emerging data, treatment approaches, and changes in standards of care.
- Deliver intelligence briefings, competitive landscape assessments, and scenario planning to leadership and cross-functional teams.
- Ensure competitive insights are reflected in forecasts, asset strategies, and investment recommendations.
- Lead forecasting and insights support for licensing, acquisition, co-development, and other strategic opportunities.
- Partner with Business Development and Finance to assess commercial potential and provide market assumptions supporting valuation and due diligence.
- Collaborate with New Product Planning to evaluate market attractiveness, unmet needs, differentiation, and commercial viability of acquired assets and products in development.
- Inform target product profiles, indication prioritization, lifecycle opportunities, and evidence-generation priorities through research and competitive assessment.
- Challenge assumptions constructively and articulate the evidence, uncertainties, and commercial risks underlying opportunity assessments.
- Support the transition of acquired or licensed assets into portfolio planning, establishing forecasting baselines and research priorities.
- Build, lead, and develop a high-performing team across forecasting, market research, and competitive intelligence.
- Serve as a strategic advisor to senior leadership, presenting integrated insights and recommendations that support decisions.
- Manage functional budgets, external agencies, data providers, and consulting partners.
- Establish scalable processes that improve analytical rigor, collaboration, and timely delivery.
- Foster a culture of curiosity, accountability, objective analysis, and constructive challenge.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
