Associate Director, Analytics/Insights

Adelphi Group • New York, NY

1d • $130,000 - $165,000 • Hybrid

About The Position

The Associate Director, Analytics/Insights leads marketing analytics initiatives, developing and delivering strategies involving opportunity identification, segmentation, and customer behavior analysis. The role partners with internal teams and clients, oversees junior team members, encourages collaboration, and ensures data quality. It applies statistical analysis, data visualization, and data-mining expertise to produce strategic recommendations and support business growth.

The position leads data extraction and quality control across marketing platforms and databases, supervises analysts’ interpretation and communication of findings, and develops analytical plans tailored to business objectives. It also assesses client and third-party databases, processes, and vendors; coordinates system integration and data management with internal and external partners; manages external vendors; and leads cross-functional teams in delivering actionable reports on schedule.

Omnicom policy requires employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager, to the extent permitted by local law.

Requirements

• 4–7 years of experience in Marketing Analytics or a related field.
• Bachelor's degree in Marketing, Statistics, Finance, Mathematics, Accounting, or Computer Science is preferred.
• Expertise with analytic solutions platforms such as Tableau, Power BI, Google DataStudio, or Datorama, and digital analytics tools such as Google Analytics, Tag Manager, or Adobe.
• Proficiency in developing and maintaining data infrastructure; programming languages including SQL, MySQL, NoSQL, R, or C#; and cloud storage solutions.
• Strong stakeholder-management and relationship-building skills and the ability to communicate effectively.
• Leadership abilities, including training or guiding junior team members and managing team deliverables.
• Analytical and problem-solving skills, with adaptability in dynamic environments and complex business situations.

Responsibilities

• Lead data extraction and quality control from diverse marketing platforms and databases, ensuring accuracy and integrity.
• Supervise analysts in deriving key findings and observations and communicating them clearly and concisely.
• Develop analytical plans, selecting methodologies, techniques, KPIs, and metrics to meet business objectives.
• Assess client and third-party databases, processes, and vendors to optimize data management.
• Collaborate with internal and external partners on system integration and effective data management.
• Manage external vendors, including research firms, media agencies, and service providers.
• Coordinate cross-functional teams to design and deliver actionable reports that meet timelines and stakeholder needs.
• Train and guide junior team members and manage team deliverables.

What This Job Offers

• Job Type: Full-time
• Career Level: Director