Senior Director, Biddable

Mile Marker•New York, NY

4d•$160,000 - $170,000

About The Position

The Senior Director, Social & Retail Media is a senior operational lead within Mile Marker’s Performance & Commerce Center of Excellence (COE). The role leads the Pet & Consumer CPG and Retail Media verticals within Biddable, directly manages a team of 3–4, and serves as a strong number two to the VP in strategic and measurement plan development. It also oversees daily social and retail media operations across a high-volume enterprise portfolio. The Senior Director brings hands-on and strategic expertise across social platforms including Meta, TikTok, Pinterest, Snap and LinkedIn, and retail and commerce media networks including Amazon Ads, Walmart Connect, Roundel, Instacart, Kroger Precision Marketing, DoorDash and Uber. The role shapes the agency’s social and commerce media delivery, defines operating frameworks, drives organic growth and new business alongside the VP, and tracks evolving industry trends.

Requirements

10+ years of experience in digital performance marketing.
6+ years of agency experience managing paid social and retail media practices.
Experience overseeing large-scale portfolio operations and execution quality across 50+ active client accounts.
5+ years of direct people management experience, including coaching, developing and coordinating cross-functional teams against tight deadlines.
Demonstrated success building practice capabilities, service offerings and operational frameworks for social and commerce media beyond standard account management.
Proven ability to drive organic growth by scaling budgets, expanding channel footprints and broadening scope across active accounts.
Active involvement in new-business pitch development, channel strategy creation and capability presentations.
Expert-level, hands-on command of Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, Snap Ads and LinkedIn Campaign Manager.
Expert-level, hands-on command of Amazon Ads, including Sponsored Ads and Amazon DSP, Walmart Connect, Roundel, Instacart Ads and other emerging retail media networks.
Deep fluency in ad tech and signal infrastructure, including Conversions APIs, Google Tag Manager, catalog and product feed management, platform attribution models and clean rooms such as Amazon Marketing Cloud.
Experience testing and deploying platform AI/ML features, such as Advantage+, Smart+, Performance+ and generative ad tools.
Working knowledge of digital shelf and product detail page health, inventory and buy box dynamics, and their effect on media performance.
Working knowledge of paid search and its interaction with retail media and marketplace performance.
Experience leading complex technical and strategic client onboardings, translating marketing and commerce objectives into scalable account structures, tagging protocols and governance taxonomies.
Strong strategic storytelling skills, including translating complex platform mechanics into business narratives for senior client stakeholders and executive reviews.
Adaptability and market fluency across signal loss, privacy regulation and retail media network growth.

Responsibilities

Lead the agency’s largest client, with a $50MM+ annual paid media budget across biddable channels, and set strategic direction for the team managing the account day to day.
Manage, develop and grow a team of 3–4, including hiring, performance management, coaching and career pathing.
Oversee operations across 50+ client accounts, monitoring pacing, KPIs such as ROAS, iROAS, TACoS and CAC, and quality assurance across social and retail media.
Diagnose underperforming accounts, operational bottlenecks and resourcing gaps, and provide targeted support or temporary execution capacity.
Keep the team on track with weekly deliverables, campaign launches, retail calendar events and monthly pacing targets in partnership with Directors.
Share proven approaches and test learnings with other Biddable verticals.
Build relationships with platform and retailer partners to track product roadmaps and secure early client access.
Identify organic growth opportunities across active accounts and develop pitch-ready recommendations involving emerging retail media networks, quick-commerce networks, social storefronts and new ad products.
Co-lead new business acquisition with the VP, including capability presentations, channel blueprints and technical onboarding plans.
Develop social and commerce media capabilities, channel standards, audit frameworks and QA protocols.
Create repeatable offerings such as retail media audits, last-mile launch frameworks and retail calendar planning guides.
Lead technical and operational onboarding for new accounts, including platform access, pixel and Conversions API tracking, catalog and product feed setup, governance taxonomies and campaign structures.
Partner with Client Solutions during new-client handoffs to translate brand and commerce objectives into social and retail media strategies while maintaining execution quality and margin standards.
Coordinate with client sales, trade marketing and eCommerce teams to align retail media investment with joint business plans, retailer negotiations and inventory availability.
Serve as the subject matter expert across social and retail media ecosystems, including platform algorithms, automated bidding, signal loss solutions, audience architecture, retail media formats and retailer DSPs.
Lead testing of emerging AI capabilities to validate incrementality and operational efficiency gains.
Monitor privacy regulation, ad tech changes and platform updates, and translate them into recommendations for internal teams and clients.
Collaborate with AI & Innovation and Analytics teams to automate routine workflows, including retail media reporting.
Collaborate with Client Solutions leads on plan development and optimization as a strategic business partner and subject matter expert.
Translate complex channel and retailer data into clear, actionable business insights for senior stakeholders.
Partner with the VP to lead strategic channel reviews, QBRs and technical presentations for key enterprise accounts.