Senior Director, Analytics Consulting

dentsu•USA - Remote - Colorado, CO

2d•$136,000 - $225,000•Hybrid

About The Position

The Senior Director, Analytics Consulting sets the strategic direction for the team and owns its overall vision and outcomes, coordinating with other channels to ensure an integrated approach and roadmap. This trusted leader guides cross-functional work focused on Customer Marketing Data Strategy, Business Enablement, Strategic Planning, and Analytics Application, using data analysis to inform strategic planning and initiative prioritization. The role acts as a day-to-day thought partner to the client on data utilization, analytics advancement, measurement effectiveness, and strategic planning. It develops and executes actionable, multi-phase and multi-year roadmaps for measurement, technology, analytics, and data; builds client KPI and measurement frameworks tied to business objectives and long-term outcomes; and turns insights into activation and marketing plans. The Senior Director connects business needs with technical capabilities, CX technology maturity, and feasible solutions, and identifies opportunities across the client ecosystem. The position leads matrixed teams through influence, collaboration, and coaching; trains client and agency teams; partners with client and cross-agency experts to develop customer-centric solutions; and creates executive-level presentations and analyses. It also provides thought leadership, monitors market trends, and recommends product, market, and business-growth opportunities. The role is hybrid or remote depending on location and business needs. Employees within commuting distance of specified offices are generally required to work onsite two to three days per week, including a Team Day.

Requirements

15 or more years of experience in analytics, business consulting, data strategy, and/or strategic planning functions.
8 or more years of cross-team leadership across multiple business and strategic disciplines.
A mix of agency and corporate experience.
History of translating business needs into strategic goals that guide tactical marketing execution.
Experience guiding and planning work products from technical and strategic teams.
Experience working with and applying CX technologies, such as cloud data warehouses, CDPs, cross-channel messaging platforms, and content management, to drive strategic CXM.
Experience translating ML/AI models and analytics projects into tactical business actions.
Ability to manage through influence.
Executive-level written and oral communication skills.
Highly attentive listening skills.
Expertise in PowerPoint.
Confidence building interactive roadmaps and program plans to drive strategic growth.
Elevated emotional intelligence.
Ability to use data and insights for storytelling and solution application.
Ability to translate ambiguous requests and requirements into tangible, tactical solutions.
Ability to explain complex analytics, technical, and data solutions in simplified language for non-technical partners.
Ability to manage client and agency teams to facilitate timely, actionable solutions.
Ability to identify and apply technology enablers to CXM use cases.
Ability to develop actionable business-growth use cases and prioritize them based on technology and data enablers and business goals.
High business acumen and ability to understand business challenges and identify analytics- and data-led solutions.
Understanding of a broad spectrum of analytics tools, solutions, and technologies and their application to business action.

Nice To Haves

Corporate retail, retail media, or shopper marketing experience.

Responsibilities

Set the team’s strategic direction and own its overall vision and outcomes, coordinating with other channels to establish an integrated approach and roadmap.
Guide cross-functional projects in Customer Marketing Data Strategy, Business Enablement, Strategic Planning, and Analytics Application, providing insights through data analysis.
Lead strategic planning and initiative prioritization; independently develop long-term roadmaps and use cases for workstreams to execute.
Serve as the client’s day-to-day thought partner on data utilization, analytics advancement, measurement effectiveness, and strategic planning.
Recommend insight-to-action strategies for long-term marketing planning, leveraging value-based measurement to support data-enriched activation.
Incorporate CX technology infrastructure, technical feasibility, and maturity into planning and prioritization, and identify cross-solutioning opportunities within the client ecosystem.
Teach, coach, and train direct and indirect reports to identify and advocate solutions using data, analytics, and technology.
Collaborate with client and cross-agency subject-matter experts to identify opportunities and develop thoughtful, client- and customer-centric solutions.
Connect technology capabilities, challenges, and goals to business needs and articulate incremental value through compelling narratives.
Create and support executive-level presentations and analyses of analytics, data, and identity solutions.
Lead the development and execution of actionable, multi-phase and multi-year measurement, technology, analytics, and data roadmaps for clients.
Translate data and results into clear narratives for technical and non-technical audiences across channels such as presentations and email.
Provide thought leadership through articles, blogs, events, and other marketing avenues on innovative applications of analytics and data solutions.
Assess market trends and external insights to recommend potential product and market opportunities for client growth.
Develop understanding of solutions and offerings across dentsu and Merkle.
Engage with clients to understand their businesses and recommend strategic growth and optimization opportunities.
Partner with clients to develop activation use cases across teams.
Align measurement plans with client and marketing partners to support activation and marketing strategy.
Develop client KPI and measurement frameworks that connect strategic planning to business objectives and long-term outcomes.
Collaborate across Merkle and client teams to advance integrated processes for using data, analytics, and technology.
Lead matrixed teams through influence, collaboration, and coaching.
Coach client teams to strengthen marketing, insights, and holistic business strategy skills.