Senior Direct Sales Director - Phoenix, AZ

Farmers Insurance•Phoenix, AZ

2d•Hybrid

About The Position

Leads the production, strategic development, and execution of Farmers’ direct sales organization, driving growth through innovative sales initiatives, cross-functional collaboration, and data-informed decision-making. Oversees a multi-tiered contact center team selling multi-line products and aligns operational performance with long-term business objectives and customer experience goals. The role manages staffing, budget, variable pay, and performance metrics for an organization of more than 75 employees. The position is hybrid for employees who live within 50 miles of a Farmers corporate office, with at least three days in the office and up to two days virtual. Applicants who live farther away may still be considered. Work is performed indoors in an office or an approved virtual work location. The position requires a Property & Casualty insurance license upon hire.

Requirements

High school diploma or equivalent required.
Property & Casualty insurance license required upon hire.
At least 10 years of sales and call center experience.
At least 5 years of people leadership experience.
Excellent judgment and decision-making skills.
Effective interpersonal skills and ability to influence internal and/or external constituents.
Strong product knowledge and deep knowledge of direct sales methods and procedures.
Effective leadership skills and ability to instill commitment to organizational goals.
Demonstrated analytical skills and ability to interpret complex statistical data.
Strong technical aptitude.

Nice To Haves

Bachelor’s degree preferred.
Sales and call center experience in direct sales and the insurance industry preferred.

Responsibilities

Develop and implement strategic plans to optimize direct sales performance and customer acquisition.
Sponsor projects that enhance sales capabilities, operational efficiency, and regulatory compliance.
Monitor and analyze sales performance and track metrics, including policy and premium, sales-to-call, and quality.
Manage, coach, and develop a team of leaders, fostering high performance through coaching, recognition, and development.
Manage staffing, budget, variable pay, and performance metrics for a 75+ employee organization.
Oversee recruiting and onboarding to attract, hire, train, and retain sales talent, and develop training programs for new hires.
Promote ownership, accountability, recognition, and continuous improvement through performance reviews, coaching, and development planning.
Collaborate with executive leadership and cross-functional partners to identify new sales opportunities.
Communicate business-unit strategies, updates, and priorities to support organizational alignment and engagement.
Cultivate relationships with key stakeholders.
Ensure ongoing development and compliance with underwriting guidelines and regulatory standards.
Perform other duties as assigned.