Senior Direct Sales Director - Phoenix, AZ

Farmers Insurance•Phoenix, AZ

3d•Hybrid

About The Position

The Senior Direct Sales Director leads production, strategic development, and execution of Farmers’ direct sales organization. The role drives growth through sales initiatives, cross-functional collaboration, and data-informed decisions, while overseeing a multi-tiered contact-center team selling multi-line products. It aligns operational performance with long-term business objectives and customer experience goals. The position is based in Phoenix, Arizona, in a hybrid work environment for employees within 50 miles of a Farmers corporate office: at least three days in the office and up to two days virtual each week. Applicants living farther away may also be considered. The director manages a 75+ employee organization, including staffing, budgets, variable pay, performance metrics, leader development, recruiting, onboarding, training, and regulatory compliance. The role works with executive leadership and cross-functional partners to identify sales opportunities and communicate strategies and priorities across the organization. Work is performed in person at a Farmers office or virtually at an approved alternative work location. The environment is indoors and climate-controlled, with rare, if any, travel.

Requirements

At least 10 years of sales and call-center experience.
At least 5 years of people leadership experience.
Property & Casualty insurance license required upon hire.
Excellent judgment and decision-making skills.
Effective interpersonal skills and ability to influence internal and/or external constituents.
Strong product knowledge and deep knowledge of direct sales methods and procedures.
Effective leadership skills and ability to instill commitment to organizational goals.
Demonstrated analytical skills and ability to interpret complex statistical data.
Strong technical aptitude.

Nice To Haves

Bachelor’s degree preferred.
Sales and call-center experience in direct sales and the insurance industry preferred.

Responsibilities

Develop and implement strategic plans to optimize direct sales performance and customer acquisition.
Sponsor projects that improve sales capabilities, operational efficiency, and regulatory compliance.
Monitor and analyze sales performance, including policy and premium, sales-to-call, and quality metrics.
Manage, coach, and develop a team of leaders, fostering a high-performance culture through coaching, recognition, and development.
Manage staffing, budget, variable pay, and performance metrics for an organization of more than 75 employees.
Oversee recruiting and onboarding to attract, hire, train, and retain sales talent, and develop training programs for new hires.
Promote ownership, accountability, recognition, and continuous improvement through performance reviews, coaching, and development planning.
Collaborate with executive leadership and cross-functional partners to identify new sales opportunities.
Communicate business-unit strategies, updates, and priorities across the organization to support alignment and engagement.
Cultivate relationships with key stakeholders.
Ensure ongoing development and compliance with underwriting guidelines and regulatory standards.
Perform other duties as assigned.