Senior Digital Media Content Strategist

Humana

4d • $86,300 - $118,700 • Remote

About The Position

Humana is expanding how episodic content connects with members, patients, caregivers, and communities through meaningful audio and digital experiences. As Senior Digital Media Content Strategist, you will help plan, develop, publish, and optimize recurring content that reaches customers in everyday moments and supports Humana’s brand, business, and engagement goals. In a typical day, you may manage platform relationships, build and maintain the content calendar, coordinate production needs, guide content development, review performance insights, and partner across creative, digital, analytics, compliance, and business teams to deliver useful, audience-centered episodic content. The Senior Digital Content Strategist supports the strategy, planning, development, and optimization of episodic content across audio and digital platforms. This role turns audience insights, business priorities, and editorial themes into clear content plans and repeatable publishing routines. The strategist works closely with internal teams and external platforms to ensure content is engaging, compliant, on brand, and easy for customers to access. This work helps Humana build stronger relationships with members, patients, caregivers, and communities by delivering relevant content in the moments that matter.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, Business, or a related field, or equivalent professional experience
• 5+ years of experience in content strategy, editorial strategy, digital content, audio content, content marketing, publishing, or related marketing communications roles
• 3+ years of experience developing, managing, publishing, or optimizing content for digital platforms, audio platforms, websites, newsletters, podcasts, or recurring content series
• Demonstrated experience building content calendars, editorial plans, production timelines, or stakeholder review workflows
• Experience using audience insights, performance data, platform metrics, or reporting tools to inform content decisions and improve outcomes

Nice To Haves

• Experience developing recurring content within an in-house agency, health care company, insurance company, media organization, publisher, or other regulated industry
• Experience managing day-to-day relationships with audio, podcast, content management, publishing, workflow, or analytics platforms
• Experience with tools such as Adobe Experience Manager, Workfront, Aprimo, Monday.com, Sprinklr, Adobe Experience Platform, or similar platforms
• Experience coordinating vendors, production partners, platform partners, or agency resources
• Experience presenting content plans, editorial recommendations, performance insights, or optimization opportunities to leaders and cross-functional stakeholders

Responsibilities

• Manage day-to-day interactions with audio and digital platforms to publish and support impactful episodic content
• Develop and maintain the content calendar, including themes, timing, dependencies, production milestones, and stakeholder reviews
• Lead development of content that engages customers in their everyday lives and supports member, patient, caregiver, and community needs
• Partner with creative, digital, analytics, compliance, vendors, and business stakeholders to deliver content that is audience-centered, on brand, and compliant
• Use performance insights, audience feedback, and platform trends to improve content quality, engagement, and future planning

Benefits

• medical
• dental
• vision
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior