Digital Strategist, Content Strategy

Ampcus Inc.•Nyc, NY

About The Position

Ampcus Inc. is seeking a highly motivated candidate with an expert-level background in Content Strategy to join our Digital Performance Strategy team. This senior consultant will work with a variety of B2B & B2C customers across industry verticals, focusing on how content personalizes user experiences. The role requires a strategic approach, initiative, and a deep understanding of content's role in user experience. The individual will possess broad consultative skills to engage with executive levels, collaborate with mid-level teams, and manage detailed aspects like migration planning and tagging strategies. A strong point-of-view on context, content, and personalization within the Adobe platform is essential. The role involves developing strategies for content marketing, channel strategy, content assessment, content development and syndication, content operations, componentizing content, and optimizing content creation and asset storage processes. The candidate will synthesize client findings into strategic presentations, demonstrate strong executive presence, and collaborate effectively with cross-functional teams, including AEM technical teams. This role also requires client-facing responsibilities and acting as a thought leader and educator.

Requirements

Relevant BA/BS degree in a related field or 6 years of progressive experience in content strategy and content production.
Work experience in a digital agency, strategy consulting organization, content-or ecommerce-focused organization, marketing department, or leading technology company.
Strong proficiency in AEM and content management tools and workflows.
In-depth experience within Adobe Creative Cloud or comparable User Experience Tools.
Demonstrated ability to work effectively as a contractor inside of cross-functional teams where individual has also been required to be client-facing.
Strong executive presence and interpersonal skills, with ability to engage and inspire senior executives.

Nice To Haves

Adobe Marketing Cloud experience is a plus.

Responsibilities

Work with a variety of B2B & B2C customers across industry verticals.
Persuade and educate at executive levels, collaborate and solve problems at the mid-level, and manage migration planning, tagging strategies, and defining production processes.
Develop a well-developed point-of-view on how context, content, and personalization come together across the Adobe platform.
Possess an informed vision for effective content organizations – people, process, and governance – to help Adobe’s customers align their teams toward business objectives, and recommend roadmaps and component programs to accomplish that vision.
Drive discovery, research, and analysis for the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer.
Develop strategies and experiences in content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation and asset storage processes.
Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.
Negotiate through technical or other challenges during development, in deep partnership with our cross-functional AEM technical team.
Be a thought leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery.
Work effectively as a contractor inside of cross-functional teams where individual has also been required to be client-facing.