Digital & Social Media Strategist

LCNB National Bank•Lebanon, OH

1d•$55,000 - $60,000•Hybrid

About The Position

LCNB National Bank is seeking a Digital & Social Media Strategist to work collaboratively with the Marketing team on the development and execution of digital and social media strategies that enhance brand visibility, engagement, and lead generation. This role collaborates closely with the Marketing team to drive strategic initiatives across all lines of business, including Consumer & Business Banking, Lending, and Wealth. The position focuses on content strategy, platform optimization, and leveraging analytics and audience insights to deliver measurable growth and continuously refine digital performance. The ideal candidate will bring experience with bank products and services, along with strong functional knowledge in marketing or a related field, and the ability to work cross-functionally to advance the bank’s digital presence. This role requires success in a fast-paced environment, the ability to manage multiple priorities, and a strong focus on monitoring, analyzing, and reporting on campaign effectiveness and overall digital performance.

Requirements

3-5 years of digital marketing, advertising or social media strategy, or related field experience demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Bachelor’s Degree in Marketing, Communication, Advertising, Data Analytics or a related field
Strong knowledge and understanding of digital marketing, social media platforms, trends and best practices
Experience with social media advertising, budget management, and campaign optimization
Familiarity with financial services marketing regulations and compliance requirements
Strong content creation, storytelling, and writing skills for both internal and external audiences
Creative data-driven thinker with the ability to analyze performance and optimize strategies
Basic design and/or video editing skills
Experience with influencer, employer branding, or integrated digital campaigns preferred
Excellent organization, time management and project prioritization skills
Strong problem-solving, critical thinking, and attention to detail
Effective communication, interpersonal, and customer service skills
Ability to manage multiple priorities, work independently and collaborate cross-functionally
Proficiency in Microsoft Office Suites

Responsibilities

Designing and copywriting digital marketing and internal communications
Create, monitor, and optimize social media campaigns
Use CMS to update Bank website, including the creation of new pages
Monitoring KPIs like engagement rates and audience demographics to refine strategy and boost reach.
Coordination of email marketing campaigns; creation of content as directed, list management
Support branch network; digital materials, local marketing initiatives
Complete marketing department operational requirements
Engage and collaborate with third party partners as required
Manage projects performed by advertising agency as required
Other duties and responsibilities, as assigned by the Marketing Officer