SOCIAL MEDIA STRATEGIST

VaVa Virtual Assistants • ,

5d • Remote

About The Position

VaVa Virtual Assistants is seeking a skilled Social Media Strategist who operates at the intersection of digital marketing, data, and systems thinking. This independent contractor role involves owning overarching social media strategy, email marketing, and campaign analytics for clients. The ideal candidate will leverage automation and integrations to build scalable marketing ecosystems, and be comfortable building nurture sequences and interpreting campaign performance data to make strategic recommendations. VaVa Virtual Assistants is a remote company based out of Atlanta, Georgia, connecting clients across various industries with skilled virtual professionals. The company fosters a connected culture through daily conversation, project collaboration, and regular virtual gatherings.

Requirements

• Must reside and be authorized to work in the United States.
• At least 3 years of demonstrated experience in social media strategy, digital marketing, and campaign management.
• At least 2 years of experience working full-time in a virtual or remote capacity.
• Available at least 20 hours per week to support high-touch (daily), deliverable-focused clients.
• Demonstrated experience developing and executing social media strategies across multiple platforms.
• Hands-on experience with email marketing platforms such as Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, or HubSpot.
• Experience building automated workflows using Zapier, Make (Integromat), n8n, or similar tools.
• Proficiency managing paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, or Amazon Ads.
• Experience with CRM platforms such as HubSpot, Salesforce, Dubsado, or equivalent.
• Strong analytics and reporting skills using native platform analytics and tools such as Google Analytics.
• AI literacy and demonstrated familiarity with AI tools applicable to marketing workflows and strategy.
• Proficiency with Microsoft Office, Google Workspace, Slack, Zoom, and at least one project management tool.

Nice To Haves

• Experience with API integrations and basic understanding of how platforms connect at a technical level.
• Familiarity with SEO and AEO principles and tools such as SEMrush, Ahrefs, or Google Search Console.
• Familiarity with social media content strategy and basic graphic design or video tools.
• Background in funnel architecture, lead scoring, or advanced segmentation within CRM platforms.
• Candidates without a degree should hold at least one relevant certification, such as a HubSpot Marketing certification, Google Analytics or Ads certification, Meta Blueprint certification, or equivalent.

Responsibilities

• Develop overarching social media strategies for clients, including channel selection, audience targeting, content mix, and growth objectives.
• Design and execute email marketing campaigns including newsletters, promotional sends, drip sequences, and audience nurture pipelines.
• Build and manage automated workflows using tools such as Zapier, Make, or n8n to connect social platforms, CRMs, and email systems.
• Manage paid advertising campaigns across Google, Meta, LinkedIn, and Amazon, including budget allocation, audience targeting, and performance reporting.
• Define, track, and report on client-defined performance metrics across social media and email channels, translating data into clear, actionable insights.
• Conduct audience research and develop buyer personas to inform platform strategy and content direction.
• Integrate CRM platforms with social media and email tools to ensure seamless lead capture, segmentation, and follow-up.
• Monitor SEO and AEO (Answer Engine Optimization) performance and website traffic metrics as they relate to social and email-driven acquisition, including visibility in AI-generated search results.
• Identify opportunities to improve funnel performance and recommend strategic adjustments based on campaign data.
• Provide clients with regular strategy reviews, performance summaries, and forward-looking recommendations.
• Stay current on digital marketing trends, platform algorithm updates, and emerging tools relevant to client industries.
• Manage project timelines, deliverables, and client communication across multiple accounts.
• Recommend platform and tool integrations that improve efficiency and marketing outcomes for clients.
• Write content including blog posts, email copy, and web copy as needed to support broader campaign strategies.

Benefits

• Independent contractor (1099) position
• Remote work
• Minimum 20 Hours/Week
• Contractors are responsible for managing their own taxes, benefits, and business expenses.
• Part of a contractor community that genuinely invests in one another's success.
• Regular calls with clients and fellow contractors keep you connected to the broader VaVa team.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed