Social Media Content Strategist

Legacy Ventures • Atlanta, GA

3d • $50,000 - $65,000 • Hybrid

About The Position

Legacy Restaurant Partners, a subsidiary of Legacy Ventures, is seeking an energetic, go-getter Social Media Content Strategist to join their Marketing Team. This role is responsible for driving demand, engagement, and growth for social platforms, with a focus on creating viral social media campaigns and content. The ideal candidate will have experience collaborating with brand ambassadors and influencers, understanding the importance of building digital relationships, managing conversations, resolving issues, and designing engaging content to increase engagement and follower growth. The position involves managing organic and paid social campaigns within a budget, managing influencer programs, and reporting on ROI. The strategist will act as the "digital voice of the brand," creating "trend worthy" content that reflects the restaurant’s character while adhering to brand guidelines. Collaboration with leadership and the Marketing Team to execute plans for growing top-line sales is expected. This role is based in the Downtown Office, requiring onsite presence and travel to local and regional locations for content gathering. It is a hands-on position with no subordinates.

Requirements

• Proven work experience as a Social Media guru or similar role
• Excellent written and verbal communication skills
• Strong understanding of social media platforms and their respective audiences
• Proficiency in social media management and analytics tools
• Creative thinking and ability to develop compelling copy and visual content
• Strong organizational and time management skills
• Previous success in Hospitality and/or Restaurants social media content is required
• Upkeep of strong understanding of all major social platforms and their analytics
• Ability to juggle multiple projects and priorities simultaneously is a must
• Must be able to meet tight deadlines in a fast-paced environment
• Proven experience developing and managing successful paid social media campaigns
• Strong understanding of social media advertising platforms and targeting options
• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Experience with campaign management tools and reporting platforms
• Excellent communication and presentation skills
• Down to hustle - this role requires regular nights and weekends
• Detail-oriented. Amazing proofreader who always checks their work

Nice To Haves

• Bachelor's degree in Marketing, Communications, or a related field, preferred.

Responsibilities

• Manage day-to-day activities on all social channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
• Create, curate, manage and schedule regular content across social channels.
• Collaborate with team on demand generating content that speaks to the individual restaurant story but also demonstrates why the audience should dine with us.
• Grow demand and conversions through content/stories by driving users to website.
• Oversee and foster engagement and community growth across social platforms and website by responding to emails, comments, DM's, engaging in conversation, and proactively encouraging conversations.
• Engage with followers through interactive posts, polls, and contests to build a loyal online community.
• Analyze audience insights to tailor content and improve engagement strategies.
• Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists.
• Collaborate with influencers on campaign/content needs and review submitted content, analyze results and deliver feedback.
• Continuously measure and track ROI from influencers, present findings and business justifications for new and/or on-going partnerships.
• Plan and execute social media campaigns to promote special events, new menu items, and seasonal offers.
• Collaborate with the marketing team to integrate social media efforts with broader marketing initiatives.
• Collaborate with team to develop paid social media marketing campaigns and influencer content plans using pre-defined budgets; ability to justify with data recommended spend requests.
• Coordinate with team on managing social advertising spend; estimate and track ROI versus anticipated and actual results; ability to justify with data recommended spend requests.
• Collaborate with team on A/B testing across social channels.
• Perform regular research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence).
• Monitor trends and effective benchmarks for measuring the impact of campaigns & initiatives.
• Analyze, review, and report monthly to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts.
• Regularly report on actual results of social advertising spend and track ROI.
• Ensure all social media activities comply with legal and ethical standards, including copyright laws and privacy regulations.

Benefits

• Medical (Competitive Employer Contribution)
• Dental
• Vision
• Life Insurance/ AD&D – Employer Paid!
• Disability
• Voluntary Life and AD&D
• Paid Time Off
• Telehealth and Tele-mental Health – Company Paid through HealthJoy
• Retirement Plan with match up to 4% of Salary
• Free Food!
• Professional Development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree