Senior Digital Marketing Operations Manager

Iridium Satellite•McLean, VA

3d•Hybrid

About The Position

Iridium is seeking a Senior Digital Marketing Operations Manager to join their Global Marketing team. This role is responsible for independently managing complex systems, processes, and cross-functional initiatives that power demand generation, digital engagement, and data-driven marketing strategy. The focus will be on architecting scalable workflows, optimizing martech tools, and governing data for automated customer journeys and account-based marketing. The ideal candidate enjoys solving complex operational challenges, crafting efficient processes, and collaborating with marketing, sales, analytics, and IT teams to improve digital performance.

Requirements

Bachelor's degree in marketing, business, data/analytics, or related field OR equivalent relevant experience.
10+ years of relevant experience in marketing operations or digital marketing.
Excellent communication skills, with the ability to convey technical concepts, processes, and recommendations clearly.
Ability to build strong, collaborative relationships with cross-functional partners, including senior leadership.
Skilled at analyzing complex problems, generating effective solutions, and seeing them through to implementation.
Demonstrated creativity and resourcefulness in designing scalable processes.
Ability to thrive in a dynamic environment by managing multiple projects, shifting priorities, and competing deadlines.
Proactive in sharing knowledge, documenting processes, onboarding users, and driving adoption of new tools and workflows.
Passion for operational efficiency, digital experience optimization, and transforming data into actionable insights.

Nice To Haves

Certifications in marketing automation platforms, CRM systems, or related martech tools.
Experience with AI-driven content, targeting, scoring, or optimization models.
Proficiency with BI or data visualization platforms.
Experience supporting ABM strategies and technologies.
Advanced knowledge of marketing data governance, enrichment sources, and segmentation approaches.

Responsibilities

Configure, optimize, and administer core marketing technology platforms for automation, data management, analytics, and account-based marketing.
Evaluate, select, and implement new marketing technologies to enhance efficiency, scalability, and ROI.
Develop and maintain sophisticated workflows for lead capture, nurturing, automated campaigns, email journeys, and sales enablement.
Analyze data to provide recommendations for demand generation, campaign performance, ABM engagement, and revenue attribution.
Determine and maintain lifecycle data flows between marketing and sales systems, including lead/account scoring, routing, CRM integration, and re-engagement programs.
Ensure data hygiene, enrichment, segmentation, and governance across marketing databases.
Manage the digital marketing campaigns calendar and communication cadences for balance and alignment.
Provide internal consultation on best practices, technical guidance, and strategic recommendations for digital campaign performance.
Create dashboards, reporting frameworks, and closed-loop measurement models.
Identify and implement opportunities to leverage AI and emerging technologies for demand generation.
Manage relationships with external vendors for martech administration, integrations, or project-based initiatives.