Digital Marketing Operations Manager AO7177524

BTI Solutions•Plano, TX

1d•Onsite

About The Position

The Digital Marketing Operations Manager will be responsible for enhancing user experience, managing digital merchandising strategies, and driving business growth through data-driven decision-making. This role involves overseeing website optimization, product launches, campaign management, and collaborating with cross-functional teams to ensure successful execution of digital marketing initiatives. The manager will also be responsible for tracking campaign performance, analyzing data, and communicating key insights and results to stakeholders and leadership.

Requirements

7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
Excellent analytical skills with the ability to interpret data and derive actionable insights.
Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
Experience working with marketing to drive eCommerce merchandising and sales.
Strong eCommerce experience required.
Proficiency in ecommerce platforms, data analytics tools, and CRM software.
Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.
Experience: (3+) to (5+) years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).
Technical Skills: Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).
Soft Skills: Exceptional communication, ability to synthesize complex data for senior leadership, and strong problem-solving capabilities in high-pressure environments.

Nice To Haves

Preferred experience in large retail eCommerce organizations.

Responsibilities

Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
Works with B2B team and HQ, developing strong partnerships to unlock additional opportunities for enhanced SMB campaigns.
Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall marketing strategies.
Develops and implements comprehensive tracking systems for all marketing campaigns.
Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
Generates detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
Tracks and plans for site merchandising updates based on pricing, offer changes and available inventory.
Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
Communicates with the leadership team on key deliverables and objectives, campaign reports and post mortems.
Ensures regular communication of project status, risks, and opportunities to all stakeholders.
Oversees new product launches, content updates, and monthly promo setups across the SMB-specific sections of eCommerce site.
Leads digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.
Drives SMB revenue generation, increases Average Order Value (AOV), and improves conversion rates by optimizing online user experiences.
Collaborates across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.
Defines and monitors KPIs, manages operational budgets, and builds dashboards to measure the success of SMB-specific initiatives.