Senior Manager, Digital Marketing

RepliGen Corporation•New York, MA

2d•$155,000 - $170,000

About The Position

As a Senior Digital Marketing Manager, you will lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross-functional integration, and revenue impact. This role is responsible for managing key digital capabilities including Data & Analytics and CRM Lifecycle & Marketing Automation, while also owning SEO, AEO, GEO, and Paid Search and Social performance across key channels such as LinkedIn and Google. You will drive the evolution of a modern, AI-enabled digital marketing ecosystem that supports demand generation, customer experience, and business growth. This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.

Requirements

Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
8 to 10 years of experience in digital marketing, demand generation, or marketing operations.
Proven experience managing teams across analytics, CRM, or marketing automation functions.
Strong experience with Salesforce CRM and marketing automation platforms such as Pardot.
Experience managing SEO, paid search, and paid social campaigns.
Strong understanding of AEO, GEO, and AI-driven search optimization strategies.
Experience working with analytics platforms and reporting tools.
Strong understanding of lifecycle marketing, segmentation, and campaign execution.
Experience leveraging AI tools and data-driven marketing strategies.
Strong leadership, communication, and cross-functional collaboration skills.
Experience managing multiple initiatives in a fast-paced, global environment.
Familiarity with data privacy regulations and global marketing compliance standards.

Nice To Haves

Master’s degree preferred.

Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.
Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.
Own performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platforms.
Collaborate with cross-functional teams including sales, IT, marketing, and product teams.
Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms.
Leverage data, AI, and predictive insights to optimize performance and decision making.
Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities.
Continuously identify opportunities to improve efficiency, scalability, and marketing effectiveness.
Ensure compliance with marketing regulations and global data privacy standards.
Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions.
Establish clear priorities, roadmaps, and performance expectations across digital capabilities.
Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes.
Foster a culture of innovation, accountability, and continuous improvement.
Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels.
Align digital marketing strategies with demand generation, pipeline growth, and revenue targets.
Drive campaign planning, execution, and optimization across global markets.
Partner with leadership to align digital strategy with broader business and transformation initiatives.
Own and evolve SEO strategy including technical SEO, on-page optimization, and content structure.
Lead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer engines.
Optimize content for discoverability across traditional search engines and AI-powered platforms.
Implement structured data, semantic content strategies, and intent-based optimization.
Monitor organic performance, rankings, and AI search visibility, continuously refining strategy.
Own paid search and paid social strategies across platforms such as Google Ads, LinkedIn, and other key channels.
Manage campaign performance including targeting, bidding strategies, creative alignment, and budget optimization.
Continuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROI.
Align paid media efforts with organic, lifecycle, and campaign strategies for integrated performance.
Oversee development of dashboards, reporting frameworks, and performance tracking across platforms.
Ensure consistent measurement of KPIs including engagement, conversion, pipeline, and revenue impact.
Leverage analytics platforms and data sources to drive insights and optimization strategies.
Support predictive analytics and data modeling to improve targeting, forecasting, and campaign performance.
Ensure alignment between Salesforce CRM, marketing automation platforms, and digital campaigns.
Oversee lifecycle strategy including lead management, nurturing, scoring, and segmentation.
Improve lead quality, conversion rates, and pipeline velocity through optimized processes.
Ensure data integrity, governance, and seamless flow across systems.
Lead adoption of AI-driven marketing capabilities including predictive targeting, personalization, and automation.
Integrate AI tools such as ChatGPT, Claude, and other platforms into marketing workflows to improve efficiency and scalability.
Drive optimization for AI search, personalization, and emerging digital discovery channels.
Support implementation of AI-powered engagement tools, conversational marketing, and content intelligence.
Identify and evaluate new technologies that enhance marketing performance and customer experience.
Ensure effective utilization and integration of core platforms including Salesforce, marketing automation tools, analytics platforms, and enrichment tools such as ZoomInfo.
Collaborate with IT and operations teams to enhance system connectivity and performance.
Drive improvements in marketing processes, workflows, and operational efficiency.
Support development of a scalable, unified MarTech ecosystem.
Partner with sales teams to align marketing efforts with pipeline and revenue goals.
Work closely with content, creative, and digital teams to ensure cohesive execution.
Collaborate with analytics and operations teams to ensure data accuracy and insight generation.
Engage with global stakeholders to scale digital marketing efforts across regions.