Senior Digital Marketing Manager

MANSCAPED

3h•$123,000 - $133,000•Remote

About The Position

MANSCAPED® is a leading men’s grooming and lifestyle consumer brand focused on elevating men's self-care routines. Starting as a creator of below-the-waist grooming products, the company has expanded into a global omnichannel business available worldwide. MANSCAPED operates on seven core values: accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation. The company is committed to fostering employee growth, happiness, and well-being. This role reports to the Senior Director, Integrated Marketing and is responsible for leading and implementing campaigns across paid media channels, with a focus on improving omni-channel performance through cross-collaboration with other marketing teams.

Requirements

6+ years of digital marketing experience, with a preference for experience across Meta, Google, TikTok and other digital platforms
Experience with Asana or similar project management tools
Strong communications skills with ability to build trust within cross-functional relationships
Self-motivated professional who will be as passionate about our rapidly growing business as the rest of our team
Natural problem solver with intuition to operate autonomously
Detail-oriented, highly motivated, self-starter with a passion for quality and organization
Highly detailed and able to juggle multiple tasks
Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere
Excited to learn and grow within a fast-moving organization

Responsibilities

Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat
Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels
Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams
Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, creative assets, UTM tagging, etc.)
Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations)
Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department
Track and communicate product updates (including in-stock and out-of-stock) with the broader marketing team, aligning media with organization’s product priorities
Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team members
Cross-share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channels
Find ways to drive international growth for the company while maintaining efficiencies
Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests
Stay up to date on platform trends, new product offerings, etc. to assess potential new opportunities to improve efficiencies
Other duties as required