Senior Digital Marketing & Analytics Manager

TEKsystems•Dallas, TX

3d•$120,000 - $135,000•Hybrid

About The Position

Digital Growth & Analytics Lead (Web & CRO) About the Role Digital Growth & Analytics is a highly strategic, forward-looking role embedded directly within a digital product team rather than a centralized analytics function. This position is critical as the company’s website evolves into a high-performing growth engine for both advisor recruitment and direct-to-consumer (D2C) engagement. You will own analytics end-to-end—transforming real-time behavioral data into actionable insights that drive measurable growth. This is not a reporting role; it is a hands-on, decision-driving position where you partner daily with product, UX, SEO, and engineering teams to optimize performance, run experiments, and accelerate business outcomes.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
7+ years total experience; 5+ years in digital or web analytics.
Expert-level GA4 experience, including implementation and management.
Proven success running CRO/experimentation programs.
Strong understanding of SEO performance measurement and evolving AI-search dynamics.
Experience designing and analyzing lead generation or D2C funnels.
Advanced data visualization and storytelling skills.
Ability to operate as an embedded partner within a digital/product team.

Nice To Haves

Experience with behavioral analytics tools (Hotjar, FullStory, Microsoft Clarity).
Hands-on experience with CRO tools (Optimizely, VWO, etc.).
Proficiency with SEO tools (Google Search Console, Semrush, Ahrefs, Screaming Frog).
Familiarity with AI content analytics and AEO tracking methodologies.
SQL or Python skills for deeper data analysis.
Experience with marketplace or advisor/agent-based platforms.
Experience in financial services, fintech, or regulated environments.
Experience supporting website migration or modernization initiatives.

Responsibilities

Serve as the primary analytics owner for the website, overseeing site performance, traffic quality, and user behavior.
Monitor funnels and site health in real time, proactively identifying performance drops and optimization opportunities.
Own and evolve GA4 implementation, ensuring clean, accurate tracking across a modernizing digital platform.
Build and maintain self-service dashboards for cross-functional teams.
Lead a structured CRO program, designing and executing A/B and multivariate tests.
Use behavioral data (heatmaps, session recordings, feedback) to define testing roadmaps.
Partner with UX, product, and engineering to implement tested improvements and measure lift.
Develop measurement frameworks for SEO and emerging AEO performance.
Track rankings, visibility, click-through rates, and AI-driven search signals.
Analyze the impact of AI-generated search results and adapt strategies accordingly.
Partner with content teams to identify high-value keyword and topic opportunities.
Own measurement frameworks across both direct-to-consumer funnels and advisor recruitment journeys.
Identify friction points, drop-offs, and high-intent user paths.
Build audience segmentation, cohort analysis, and predictive growth models.
Translate findings into actionable product and UX enhancements.
Manage business listings across Google Business Profile, Bing Places, and Apple Maps.
Ensure listing accuracy, consistency, and optimization for search visibility.
Analyze engagement metrics (calls, directions, views) to drive local performance improvements.
Establish governance for scaling listing updates across locations and teams.
Measure performance of AI-assisted and AI-generated content.
Develop frameworks for evaluating content quality in an AI-driven search landscape (E-E-A-T, authority, AEO readiness).
Use AI tools to identify trends, anomalies, and predictive content opportunities.
Build data-driven journey maps for advisor engagement across digital touchpoints.
Identify key decision moments, friction points, and opportunities for personalization.
Partner with recruiting and digital teams to improve advisor engagement and conversion.