Digital Marketing & Analytics Specialist

Kinaxis Inc.•Remote,

1d•Remote

About The Position

The Digital Campaign Specialist is responsible for executing, optimizing, and analyzing multi-channel digital demand generation campaigns to improve marketing performance, pipeline contribution, and ROI. This role partners closely with the Digital Lead, Campaign Managers, and agency partners to ensure operational excellence, data integrity, and actionable performance insights across the digital ecosystem. The role blends hands-on campaign operations with advanced performance analysis to support scalable, data-driven decision-making across marketing programs.

Requirements

Post-secondary degree in Marketing, Business, Communications, or a related field.
4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments.
Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools.
Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights.
Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes.
Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends.
Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization.
Proven ability to work cross-functionally and with agency partners to support campaign execution, optimization, and reporting.
Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non-technical audiences.
Highly organized, detail-oriented, and able to manage multiple campaigns and priorities in a fast-paced environment.
Proactive, adaptable, and improvement-focused, with a test-and-learn mindset and interest in evolving digital marketing capabilities.

Responsibilities

Execute and support integrated, multi-channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI.
Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies.
Monitor in-flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution.
Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline.
Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision-making.
Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs.
Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives.
Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality.
Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI.