Manager, Digital Marketing Analytics

CMI Media Group•Parsippany, NJ

10d•$70,000 - $140,000

About The Position

CMI Media Group, a leading healthcare marketing agency, is seeking a strategic, results-oriented Manager, Digital Marketing Analytics to lead their analytics team. This role involves delivering data-driven solutions to optimize campaign performance and enhance client success. The position focuses on turning data into actionable insights that drive real-world results in healthcare marketing.

Requirements

3–5 years of experience in online marketing, web analytics, research, or a related field.
A proven ability to translate complex data into clear, actionable insights.
1–5 years of experience leading, managing, or mentoring teams.
Exceptional communication and interpersonal skills, with the ability to build strong client relationships.
Strong organizational and project management skills, including the ability to manage multiple priorities and meet tight deadlines.

Nice To Haves

Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Responsibilities

Lead Measurement Strategy: Oversee the development and execution of measurement and analysis plans for online and offline marketing campaigns.
Deliver Actionable Insights: Ensure accurate tracking, insightful reporting, and impactful optimization recommendations.
Lead and Mentor Analysts: Guide a talented team while fostering analytical excellence, collaboration, and continuous learning.
Partner with Clients: Work closely with clients and planning teams to provide clear, strategic, data-driven recommendations that improve campaign performance.
Drive Operational Excellence: Streamline processes, establish best practices, and promote data integrity, consistency, and reporting efficiency.
Solve Complex Problems: Identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners to ensure seamless campaign measurement.