Digital Marketing Analytics Manager
About The Position
The Digital Marketing Analytics Manager serves as the technical administrator and hands-on execution driver/implementation lead for the company's core digital analytics platforms, including Mixpanel, Tealium, and OneTrust. The manager serves a supporting role focused on execution, reporting to the Sr Manager of Digital Marketing Analytics, the product owner for these applications. The basic purpose of this role is to drive the enterprise-wide technical rollout and daily maintenance of these platforms across all site applications, ensuring robust, accurate, and compliant data collection and dashboards to support data-driven decision-making across the organization. The Manager will complete the execution/project management duties to implement Mixpanel analytics on 30+ sites across the company with the support of an implementation agency. For sites that are live with Mixpanel analytics, the manager will fulfill reporting requests and train stakeholders throughout the company on Mixpanel. The manager will also lead the optimization of Tealium tag manager configuration and complete daily maintenance work as required by compliance for the OneTrust cookie banner on our applications.
Requirements
- Technical administration of digital analytics platforms (Mixpanel, Tealium, OneTrust).
- Hands-on execution and implementation of digital analytics platforms.
- Experience with Mixpanel analytics implementation.
- Experience with Tealium tag manager configuration.
- Experience with OneTrust cookie banner maintenance.
- Ability to manage execution/project management duties.
- Ability to fulfill reporting requests.
- Ability to train stakeholders.
Responsibilities
- Serve as the technical administrator and hands-on execution driver/implementation lead for digital analytics platforms (Mixpanel, Tealium, OneTrust).
- Drive the enterprise-wide technical rollout and daily maintenance of these platforms across all site applications.
- Ensure robust, accurate, and compliant data collection and dashboards.
- Complete execution/project management duties to implement Mixpanel analytics on 30+ sites.
- Fulfill reporting requests for sites live with Mixpanel analytics.
- Train stakeholders throughout the company on Mixpanel.
- Lead the optimization of Tealium tag manager configuration.
- Complete daily maintenance work for the OneTrust cookie banner on applications.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
