Senior Digital Marketing Manager, Performance & Growth

Hammitt•El Segundo, CA

109d

About The Position

Hammitt is seeking a Senior Digital Marketing Manager to lead performance and growth across its direct-to-consumer (DTC) business. The role owns the paid media engine and digital growth strategy, balancing profitable revenue growth with the protection and development of the premium brand. The manager will oversee a $5.5M+ annual paid media budget, optimize investment and performance across channels, and provide actionable insights to leadership and agency partners. The position combines analytical and creative work: building a structured testing program, using customer data to identify valuable segments, and developing performance creative that maintains consistency with Hammitt’s brand identity. The manager will collaborate with eCommerce, creative, and retention teams to improve conversion and support email and SMS revenue. The role reports directly to the Chief Digital Officer.

Requirements

At least 3 years of performance marketing experience in DTC, fashion retail, or premium consumer brands.
Previous oversight of $2M–$10M+ in annual media spend.
Hands-on experience with paid social and paid search, including TikTok.
Proven ability to manage external agencies and contractors and drive growth through them.
Strong understanding of CAC, MER, LTV, and contribution margin beyond platform-reported ROAS.
Fluency in GA4 and Shopify.
A combination of analytical rigor, creativity, and interest in building brands.

Nice To Haves

A track record of optimizing performance on Connected TV (CTV) platforms is preferred.
Experience training AI agents and using tools such as Triple Whale or Northbeam.

Responsibilities

Own and optimize Hammitt’s DTC digital growth strategy across Meta, Google, YouTube, TikTok, affiliate, and CTV.
Manage a $5.5M+ annual paid media budget, including daily pacing and forecasting against revenue and efficiency targets.
Build and operate a structured testing program across creative, audiences, offers, and landing pages, balancing brand standards with performance goals.
Optimize the marketing mix to improve efficiency and lower blended customer acquisition cost (CAC).
Use customer data and segmentation strategies to identify high-value cohorts and high-ticket buyers.
Partner with eCommerce, creative, and retention teams to improve conversion rates across product detail pages and checkout, and help drive email and SMS to 25–35%+ of DTC revenue.
Align media strategy with inventory levels and margins, focusing on contribution margin as well as platform-reported return on ad spend.
Translate performance data and attribution signals into clear recommendations for leadership, agencies, and contractors.
Develop and execute a creative strategy that translates Hammitt’s premium brand identity into high-converting performance media and maintains consistency across paid channels.
Manage and drive growth through external agencies and contractors.
Provide growth insights to leadership and refine acquisition funnels.