Senior Digital Marketing Manager (Plumbing & Water Treatment)

D2B

16d

About The Position

The Senior Digital Marketing Manager leads digital lead generation and marketing operations across the company’s head office and licensee network. The role drives qualified leads, manages e-commerce sales, and builds automated conversion funnels to support growth across retail plumbing and water specialist services. It reports directly to executive leadership within the Group Marketing division. The company has provided water filtration, water treatment, and plumbing solutions across New Zealand since 1994. It serves residential and commercial customers through a nationwide network of specialists, with a focus on quality workmanship, reliable service, customer satisfaction, and practical long-term solutions. The position oversees marketing strategy and campaigns, paid digital advertising, GoHighLevel CRM and automation, Shopify e-commerce operations, content and brand activity, and support and performance reporting for licensees.

Requirements

At least 4–6 years of performance marketing experience.
Documented case studies demonstrating direct impact on cost per lead, customer acquisition cost, and conversion rates.
Deep, hands-on experience setting up and configuring GoHighLevel accounts, multi-location CRMs, landing-page funnels, automated SMS and email workflows, and custom pipeline attribution.
Direct, non-agency experience setting up, optimising, and scaling Google Search and Display and Meta paid campaigns.
Practical experience administering Shopify storefronts, product catalogs, collections, promotional discount engines, and third-party apps.

Responsibilities

Develop and implement marketing strategies that support the company’s growth objectives.
Plan and manage marketing calendars, campaigns, budgets, and performance targets.
Research customer needs, competitors, and market opportunities to identify ways to attract and retain customers.
Maintain consistent branding and messaging across head office and licensee marketing activities.
Manage campaign delivery from concept through launch, optimisation, and reporting.
Plan, launch, and optimise Google Ads and Meta Ads campaigns across Facebook and Instagram.
Develop targeted campaigns that generate qualified enquiries and support customer acquisition.
Monitor campaign performance, budgets, cost per lead, conversion rates, and return on marketing spend.
Improve landing pages, enquiry forms, website journeys, and booking pathways to increase conversions.
Work with sales and customer service teams to support prompt and effective lead follow-up.
Use analytics and testing to assess campaign performance and improve results.
Manage the GoHighLevel platform across head office and licensees, including CRM records, customer segmentation, sales pipelines, and lead assignment.
Build and optimise funnels, landing pages, forms, calendars, and booking processes.
Set up and maintain automated email and SMS campaigns, follow-ups, reminders, and reactivation workflows.
Monitor integrations, campaign tracking, reporting dashboards, and automation performance.
Troubleshoot platform issues, maintain data quality, and help team members use the system effectively.
Manage day-to-day Shopify store operations, including products, collections, pricing, content, and promotions.
Maintain accurate product information and a consistent brand experience.
Create and optimise campaign pages, customer journeys, and promotional offers.
Monitor store performance and identify opportunities to improve conversion rates and online sales.
Manage relevant Shopify apps and integrations and coordinate technical improvements as needed.
Manage website content, SEO, local search visibility, and Google Business Profiles.
Coordinate social media, email marketing, newsletters, and customer retention campaigns.
Create or coordinate marketing content, including copy, graphics, photography, videos, testimonials, and case studies.
Develop branded marketing materials for digital and traditional channels.
Support partnerships, referral programmes, promotions, events, and online reputation management.
Coordinate national marketing campaigns and help licensees adapt activities to their local markets.
Provide licensees with approved marketing materials, campaign resources, and practical guidance.
Collaborate with internal teams to align campaigns with business priorities and service capacity.
Track and report group marketing performance, identify improvement opportunities, and recommend ways to improve lead quality, conversion, customer retention, and marketing efficiency.