Senior Product Marketing Manager (Water Treatment Technologies)

Onterris•Fuquay-Varina, ME

About The Position

Onterris is seeking a strategic, commercially minded Senior Product Marketing Manager to lead marketing strategy for a portfolio of priority water treatment technologies. The role connects technical expertise with customer needs to accelerate growth across drinking water, wastewater and industrial water markets. It is responsible for strengthening market positioning, identifying growth opportunities, and developing go-to-market programs and campaigns that build brand awareness and drive demand. The manager will serve as a marketing advisor to product and business leaders, develop strategies for 2–4 priority products, and use market intelligence to guide positioning and investment. The role translates complex technical capabilities into customer-focused value propositions and oversees integrated content, campaigns, thought leadership and product launches. It also partners with sales, product management, engineering, business development and marketing teams to support commercial effectiveness, measure marketing performance and maintain consistent brand messaging.

Requirements

7+ years of experience in product marketing, technical marketing, B2B marketing or commercialization.
Experience developing and executing marketing strategies for complex technical products, engineered systems or industrial solutions.
Strong understanding of market segmentation, competitive positioning, customer buying behavior and differentiated value proposition development.
Experience leading integrated marketing campaigns, content strategies, product launches and go-to-market initiatives.
Ability to translate complex technical information into compelling customer-focused messaging for technical and business audiences.
Commercial acumen and experience connecting marketing activities to qualified pipeline, product adoption and revenue growth.
Experience collaborating with product management, engineering, sales, business development and cross-functional marketing teams.
Working knowledge of CRM, marketing automation, digital analytics and marketing performance measurement tools.
Bachelor's degree in Marketing, Business, Engineering, Environmental Science or a related field, or equivalent experience.
Strategic thinking and ability to translate market insights and business priorities into actionable marketing plans.
Excellent written and verbal communication skills.
Analytical and data-driven approach to evaluating market opportunities, campaign performance and return on marketing investment.
Strong organization and project management skills, including the ability to balance multiple products, priorities and deadlines.
Collaborative relationship-building and stakeholder-influencing skills.
Proactive, adaptable problem-solving, ownership, openness to feedback and continuous improvement.
Curiosity about emerging technologies, environmental challenges and evolving customer needs.
Passion for environmental innovation and delivering meaningful impact for clients and communities.

Nice To Haves

Experience in environmental technologies, water treatment or industrial markets.
Familiarity with drinking water, wastewater, industrial water treatment, water reuse or related environmental technologies.
Familiarity with municipal utilities, industrial operators, engineering consultants, EPC firms, OEMs, distributors and other water industry stakeholders.

Responsibilities

Advise product and business leaders with market insights, strategic recommendations and commercial perspective to guide marketing priorities.
Develop and execute marketing strategies for 2–4 priority water treatment products, aligning positioning, target markets and investment with business objectives and growth opportunities.
Analyze customer needs, industry trends, regulatory drivers and competing technologies to identify opportunities, prioritize segments and strengthen product differentiation.
Translate complex technical capabilities into clear customer-focused value propositions covering treatment performance, operational efficiency, cost savings and regulatory compliance.
Develop integrated content and campaign strategies across digital channels, case studies, technical materials, webinars, events and other initiatives to build awareness, engage audiences and generate demand.
Identify opportunities for thought leadership and partner with subject matter experts and Marketing & Communications to connect industry insights to product marketing and commercial priorities.
Lead marketing planning for product launches, enhancements and new applications, coordinating positioning, messaging, campaigns and launch activities.
Partner with Sales Enablement, product management, engineering, sales and business development to align messaging with customer needs, support sales readiness and strengthen commercial effectiveness.
Establish and monitor KPIs for campaign effectiveness, qualified demand, pipeline contribution, product adoption and revenue influence, and use results to optimize marketing investments.
Collaborate with business leaders, technical experts, corporate and digital marketing, and external partners to deliver consistent, high-quality programs aligned with business priorities.
Apply brand standards, messaging and tone of voice across product marketing initiatives.