Senior Digital Marketing Freelancer

GODFREY ADVERTISING • Lancaster, PA

1d

About The Position

Godfrey is seeking experienced digital marketing freelancers to provide as-needed, project-based support for B2B client programs during periods of increased client workload. This is not an open full-time position. Assignments may involve planning and executing multi-channel digital marketing programs, optimizing campaign performance, supporting SEO and marketing automation initiatives, and reporting insights to internal teams and clients.

Requirements

• Senior-level digital marketing experience with a strong track record managing multi-channel B2B programs.
• Deep expertise in technical SEO, including diagnosing crawling, indexing, and ranking issues and implementing fixes to 301 redirects, canonical and hreflang tags, structured data, and other technical elements to improve SEO and AI search visibility.
• Experience using technical SEO tools such as Screaming Frog, SEMrush, and Google Search Console.
• Deep expertise in paid search, paid social, and programmatic advertising, including building and optimizing campaigns.
• Experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and DSPs such as Basis or The Trade Desk.
• Experience with analytics, marketing automation, and CRM platforms such as Google Analytics, HubSpot, Marketo, or Salesforce.
• Strong analytical skills and ability to translate performance data into actionable recommendations.
• Ability to work independently and collaborate effectively with agency teams.
• Excellent communication skills, including the ability to present strategies and recommendations to clients.
• Previous experience as an independent freelancer with agencies and/or B2B companies.
• An EIN or LLC and willingness to sign Godfrey's Independent Contractor Agreement.

Responsibilities

• Develop digital marketing plans aligned with client business goals.
• Build, launch, and optimize paid search, paid social, and programmatic campaigns.
• Support SEO initiatives, including keyword research, technical SEO, on-page optimization, and website performance improvements.
• Develop and execute marketing automation programs for lead generation and nurturing.
• Analyze campaign performance, identify improvement opportunities, and recommend optimizations.
• Develop performance reports and share insights and recommendations with internal teams and clients.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed