Senior Digital Marketing Analyst
About The Position
The Digital Marketing Senior Analyst is responsible for driving high-intent traffic, improving search visibility, and increasing conversion through Signature’s website and third-party directories. This role owns the strategy and execution of SEO, on-site personalization, and digital content optimization to capture demand earlier in the planning cycle and guide customers toward digital booking. The role focuses on turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences. This role leverages AI-driven insights and tools to enhance search performance, accelerate content development, and deliver more effective on-site personalization.
Requirements
- SEO strategy and execution
- On-site personalization strategy and execution
- Digital content optimization strategy and execution
- Experience with AI-driven insights and tools for search performance enhancement, content development acceleration, and on-site personalization
Responsibilities
- Driving high-intent traffic
- Improving search visibility
- Increasing conversion through Signature’s website and third-party directories
- Owning the strategy and execution of SEO, on-site personalization, and digital content optimization
- Capturing demand earlier in the planning cycle
- Guiding customers toward digital booking
- Turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences
- Leveraging AI-driven insights and tools to enhance search performance, accelerate content development, and deliver more effective on-site personalization
Benefits
- Medical/prescription drug, dental, and vision Insurance
- Health Savings Account
- Flexible Spending Accounts
- Life Insurance
- Disability Insurance
- 401(k)
- Critical Illness, Hospital Indemnity and Accident Insurance
- Identity Theft and Legal Services
- Paid time off
- Paid Maternity Leave
- Tuition reimbursement
- Training and Development
- Employee Assistance Program (EAP) & Perks
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
