Senior Analyst, Digital Marketing Analytics

CMI Media Group•Parsippany, NJ

About The Position

CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing online campaigns across diverse accounts. As our Senior Analyst, you will be the driving force behind strategic measurement plans and pivotal recommendations, shaping the future of campaigns and business outcomes. This role involves leading with independence, shaping strategic plans, diving deep into insights, collaborating for success, and maintaining departmental SOPs. You will drive regular campaign analysis and optimization using a defined set of KPIs, master market and target specifics, craft monthly campaign performance analyses, and steer optimization strategies. Collaboration with the data analytics team for aligned data collection, architecting measurement plans, and providing indispensable data and research support are key. You will cultivate a profound understanding of client data sources, generate trend reports, and offer insights for optimization efforts across online tactics like Search, Display, CTV, OLV, and Social. Proactively identifying and interpreting key drivers behind marketing and media performance to empower channel owners to optimize spending efficiency aligned with business goals is also a core responsibility.

Requirements

Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.
3-5 years of online marketing, web analytics, or research experience.
Strong project management and prioritization skills.
Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).
Experience with business intelligence software such as DOMO, PowerBI, Tableau.
Familiarity with Google Analytics and/or Adobe.
Direct experience in online direct marketing or online media performance analysis.

Nice To Haves

Experience or education in Pharma - a significant advantage!
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.

Responsibilities

Lead campaign analysis, optimization, and ad-hoc requests.
Create measurement blueprints aligned with objectives, guiding business trends and performance.
Deliver monthly performance analyses and actionable recommendations.
Collaborate with the data analytics team, ensuring seamless data collection and alignment with KPIs and objectives.
Maintain and enforce departmental SOPs.
Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
Master the specifics of markets and targets, guiding others through these intricacies.
Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
Architect measurement plans rooted in strategic imperatives and media strategies.
Provide indispensable data and research support to clients and planning teams.
Cultivate a profound understanding of each client's data sources.
Generate trend reports and offer insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social.
Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with business goals.