Digital Marketing Analyst
About The Position
The Digital Marketing Analyst is responsible for driving qualified traffic, leads, and conversions across digital channels for our communities and home listings. This role blends data analysis with hands-on campaign execution to optimize performance across paid, owned, and earned media. You will manage relationships with 3rd party advertisers such as Zillow and MHVillage and assist with digital advertising efforts with the digital agency Basis/Upside. You will perform ongoing reporting and analysis using Google Analytics, HubSpot, and other marketing tools to provide the VP of Marketing with weekly updates on traffic, conversions, engagement, and ROI of campaigns.
Requirements
- Thorough experience with WordPress is required.
- Strong analytical mindset with proficiency in Excel or Google Sheets.
- Hands-on experience with ad platforms and analytics tools.
- Understanding of CRM systems.
- Familiarity with attribution models and marketing funnels.
- Ability to translate data into actionable insights.
Nice To Haves
- Experience in real estate or multifamily property management marketing is preferred.
- Experience with Hubspot is preferred.
Responsibilities
- Analyze the performance of digital campaigns, including paid search, display, social, email, and SEO.
- Track and report on KPIs such as cost per lead (CPL), conversion rate, and ROI.
- Manage and optimize campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Monitor website performance using Google Analytics and recommend UX improvements.
- Build dashboards and reporting using a variety of tools such as Looker Studio.
- Conduct A/B testing on ads, landing pages, and email campaigns.
- Partner with sales and leasing teams to track lead quality and conversion to close ratio.
- Analyze listing performance across online real estate marketplace platforms such as Zillow, Realtor.com, and Apartments.com.
- Identify trends in local markets, audience behavior, and competitive positioning.
- Support SEO strategy including keyword research, content recommendations, and local search optimization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
