Digital Marketing Analyst/ Senior Digital Marketing Analyst

Markel•Richmond, VA

About The Position

Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives. Collaborates with cross-functional teams, manages multiple projects across various digital channels, and utilizes data-driven insights to optimize performance and achieve marketing objectives.

Requirements

Minimum of 3 years hands on data analytics or digital marketing experience
Advanced analytical and technical skills with the ability to translate data into actionable insights
Deep knowledge of Google Analytics (GA4).
Experience with BigQuery, SQL, and JavaScript
Proficient in Google Tag Manager and conversion tracking
Proficient with Excel and data visualization tools such as Looker Studio or Power BI
Proven track record in managing successful Google Ads and LinkedIn Ads campaigns
Solid understanding of website analytics, SEO and AEO principles
Excellent communication skills
Ability to work independently and as part of a team while managing multiple projects and deadlines
Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies
Familiarity with CCPA and GDPR laws; experience with OneTrust is a plus
Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms
Bachelor's degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.
Certification in Google Analytics and Google Ads, or comparable hands-on experience
US Work Authorization required.
Markel does not provide visa sponsorship for this position, now or in the future.

Nice To Haves

Other data visualization or marketing technology-related certifications preferred

Responsibilities

Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.
Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.
Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
Identify project risks and implement mitigation plans to keep work on track.