Senior Digital Marketing Manager

Andasol Management, Inc.•El Segundo, CA

9h•Hybrid

About The Position

Trojan Storage is seeking a Senior Digital Marketing Manager to lead performance-driven marketing across our portfolio. This role is highly analytical, metrics-focused, and accountable for driving qualified leads, conversions, and revenue growth while maintaining strict control over ROI and profitability. This position reports directly to the President of Trojan Storage and plays a key role in translating marketing performance into clear business decisions.

Requirements

5–8+ years of experience in digital performance marketing
Strong background in paid media, analytics, and conversion optimization
Proven ability to manage budgets and drive measurable ROI
Experience managing and holding agencies accountable
Deep understanding of marketing funnels and attribution
Highly analytical and comfortable working with data to drive decisions

Responsibilities

Own and optimize all digital marketing channels including paid search, display, social, and lead aggregators
Manage and improve ROAS (Return on Ad Spend) and overall marketing efficiency
Track and report on cost per lead, cost per move-in, and conversion rates across all channels
Continuously evaluate marketing spend against revenue impact and profitability
Deliver monthly performance reporting to executive leadership with clear insights and actions
Analyze funnel performance from lead → reservation → move-in
Identify trends, gaps, and opportunities across markets and campaigns
Ensure all reporting is accurate, consistent, and decision-oriented (not just data dumps)
Improve web and call center conversion rates through testing and optimization
Partner with operations and contact center teams to ensure lead handling aligns with marketing efforts
Identify friction points in the customer journey and implement solutions
Manage and allocate marketing budgets across channels based on performance
Shift spend dynamically to maximize return and minimize waste
Evaluate and test new channels or platforms with a disciplined, ROI-first approach
Own relationships with external marketing agencies and vendors
Hold partners accountable to performance metrics and deliverables
Ensure alignment between internal goals and agency execution
Work cross-functionally with Operations, Revenue Management, and Technology teams
Align marketing strategies with pricing, occupancy goals, and market conditions
Support broader company initiatives with data-backed marketing insights