Senior Digital Analyst

National University

1d•Remote

About The Position

The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance. Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.

Requirements

Bachelor’s degree in computer science, design, human-computer interaction, or a related field
5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/lead outcomes
Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment
Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance
Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems
Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority

Responsibilities

Own end-to-end analysis across websites, digital products, campaigns, and user journeys
Analyze user behavior, engagement, and drop-offs across all pages and experiences
Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes
Connect campaign performance with on-site behavior and downstream results
Provide insights to improve usability, conversion, and overall journey effectiveness
Own implementation and governance of tracking and measurement frameworks
Define and maintain event tracking, conversion tracking, and campaign tracking across all digital properties
Ensure data accuracy, consistency, and alignment across analytics platforms, CRM systems, and reporting tools
Establish KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns
Maintain tagging standards, data structures, and documentation to support reliable reporting
Drive reporting, insights generation, and performance optimization across UX, product, and campaigns
Build and maintain dashboards covering UX, product, campaign, and full-funnel performance
Deliver regular and ad-hoc insights with clear, actionable recommendations
Support optimization and experimentation efforts through data-driven analysis
Enable and support AI-driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks
Other duties as assigned.