Digital Marketing Analyst

GAF • Parsippany, NJ

2d • Hybrid

About The Position

The GAF Digital Marketing team aims to bring together the brightest minds in business, technology and innovation to build and scale meaningful digital experiences for our customers including contractors, property owners, and distributors across the roofing industry. We are seeking a highly motivated Digital Marketing Analyst to join our team. Specifically the analyst will be responsible for leading the strategy to support foundational web analytics and key campaign initiatives on GAF.com and other company owned websites. As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and empowering stakeholders in making data driven decisions. This highly visible role will drive data capturing efficiencies and high quality execution on GAF business websites, including gaf.com, siplast.com, streetbond.com and others. We are seeking an experienced and self-motivated Digital Marketing Analyst to work on a high performing team to bring the desired user experience to life. The ideal candidate will have a blend of leadership skills, a strong understanding of Google Analytics, project management and deep familiarity with data analysis and insights reporting.

Requirements

• Minimum 3-5 years experience in digital marketing and analytics
• Excellent planning & organization skills
• Problem identification/resolution skills and data analysis skills are critical for success
• Fluent in Google Analytics 4 & Universal Analytics
• Excellent Decision-Making Skills
• Excellent Attention to Detail
• Excellent Time Management Skills
• Must be self-motivated, proactive and able to utilize time allotted efficiently
• Strong collaborative skills to work across multiple stakeholder groups.
• Ability to effectively communicate and report to different levels within and outside the Marketing and IT Organizations
• Strong analytical skills.

Nice To Haves

• Degree in Marketing, Communications or a related field

Responsibilities

• Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key metrics
• Partner with media agencies on defining campaign metrics and implementation requests
• Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking data based on brand's request
• Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee implementation
• Manage and prioritize backlog of work for our analytics vendor
• Conduct quality assurance testing post-implementation
• Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and accuracy of tagging environment
• Consistently evaluate and provide recommendations to revise environments where necessary to improve stability, flexibility, scalability, and future-proofing including debugging, troubleshooting, and fixing configuration issues working with appropriate internal and external teams
• Identify cross-domain tracking gaps and console errors
• Create ad hoc web performance reports and dashboards using Google Looker Studio
• Build best practice documents & coordinate training sessions to support upskilling the broader team

Benefits

• Wide range of health insurance options that include medical, dental, and vision for you and your family.
• Family-Building benefits support the many different journeys to fertility and parenthood.
• Robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Internal training programs and courses, as well as a generous tuition reimbursement program.
• Opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.
• Competitive salary, benefits, 401k, and vacation packages for all full time permanent positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 11-50 employees