Senior Digital Marketing Data Analyst (Hybrid)
About The Position
The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for Amfam.com and related digital experiences. You will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes. You will leverage your analytical skills, digital measurement expertise, and business acumen, with the ability to translate data into actionable insights that improve conversion, engagement, and overall digital performance.
Requirements
- Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
- Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
- Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization.
- Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
- Tableau experience
Responsibilities
- Serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
- Analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
- Collaborate with business partners in the development and delivery of key performance analysis and reporting.
- Own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
- Ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
- Collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
- Develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
- May be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.
Benefits
- Comprehensive medical, dental, vision and wellbeing benefits
- Competitive 401(k) contribution
- Pension plan
- Annual incentive
- 9 paid holidays
- Paid time off program (23 days accrued annually for full-time employees)
- Student loan repayment program
- Paid-family leave
- Relocation support
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
