Marketing Data Analyst (Hybrid Worcester, MA)

The Hanover Insurance Group•Worcester, MA

6d•$60,000 - $70,000•Hybrid

About The Position

The Hanover is seeking a results-oriented Marketing Data Analyst to join their Corporate Marketing and Communications team in Worcester, MA. This full-time, exempt role supports the Marketing team by improving contact data quality, maintaining recurring reporting, supporting data refreshes, and completing ad-hoc reporting requests. The position ensures that CRM, marketing automation, channel reporting, and campaign reporting data are accurate, current, and usable. Key responsibilities include ongoing contact record cleanup, duplicate remediation, reporting maintenance, data quality review, and support for campaign audience and engagement reporting. This role collaborates with Marketing Automation, CRM, and other data/analytics partners to enhance contact data cleanliness, reporting consistency, and campaign execution effectiveness.

Requirements

1-3 years of experience in marketing analytics, marketing operations, CRM/data quality, reporting, sales operations, or a related data-focused role.
Proficiency in Excel required
Expertise with database querying/reporting tools.
Comfortable with quantitative information and the ability to recognize key trends and indicators within it.
Highly analytical and detail oriented.
Self-motivated and able to work effectively in an autonomous environment, proactive and persistent.
Ability to communicate effectively, both orally and in writing with strong organizational skills.
Comfortable with multi-tasking in a very fast-paced work environment.
Cultivates an environment of teamwork and collaboration.
Excel including advanced functions
PowerPoint
Use of video cameras is expected under most circumstances.

Nice To Haves

experience with SQL, Power BI, CRM systems, or reporting tools preferred.
Familiarity with Marketing Automation tools and Salesforce a plus.
Familiarity with PowerBI
Familiarity with SQL

Responsibilities

Analyze and evaluate marketing, CRM, campaign, and reporting data to identify trends, surface insights, and support campaign recommendations.
Support CRM and marketing data quality efforts by correcting record errors, reviewing contact statuses, researching and merging duplicate records, validating key contact and agency/account information, and tracking recurring data quality issues for escalation.
Support campaign data QA by validating audience counts, reviewing duplicate or incomplete records, checking required fields, and escalating data issues prior to campaign execution.
Conducts analysis to ensure marketing programs are showing adequate returns.
Work closely with cross-functional teams to share data insights.
Maintain contact cleanup queues, track remediation progress, and document recurring data quality issues for review by senior marketing data and analytics resources.
Maintain recurring program and existing marketing reporting by refreshing reports, validating outputs, confirming data accuracy, and ensuring templates, definitions, filters, and reporting processes remain current and consistent.
Communicate effectively with internal and external stakeholders using appropriate channels, including phone, email, teams, and in person interactions as required.
Ability to maintain sound judgement and attention to detail while managing multiple priorities under pressure in a fast-paced environment.