Senior Digital Marketing Analyst

Zen Educate•Vancouver, BC

3d•CA$70,000 - CA$80,000•Hybrid

About The Position

Zen Educate is seeking a Senior Digital Marketing Analyst (Growth) to own and scale their paid lead generation engine in the U.S. The role is based in Vancouver and offers a hybrid work model. The company is experiencing rapid growth (3x YoY) and is focused on a mission to empower schools and teachers. The marketing team is small but established, and the company is already generating a significant number of teacher leads per month. This position is ideal for someone who is data-driven but also possesses the creativity and intuition to interpret data effectively. The company is addressing a critical problem in education by connecting the right teachers with the right schools, having already saved schools over $50 million since 2017.

Requirements

2-3 years of experience in digital marketing, performance marketing, or campaign management.
Comfortable with data and able to use intuition when necessary.
Ability to move fast, prioritize effectively, and take ownership proactively.
Clear communication skills for interacting with teammates, leadership, and others.
Curiosity and a drive to continuously test and improve.

Nice To Haves

Hands-on experience with Google Ads, Meta Ads, or job board platforms.
Familiarity with Google Analytics, SQL, or data visualization tools.
Experience with marketing automation platforms.

Responsibilities

Own paid campaigns & performance
Plan, execute, and continuously optimise paid lead generation campaigns, primarily job boards, with expanding scope into Google Ads and Meta.
Develop expertise in optimizing job boards beyond simple bidding, combining analytical rigor with practical craft.
Test creatives, targeting, and strategies constantly to identify and scale successful approaches.
Turn data into decisions by digging into campaign data to derive actionable insights.
Run structured A/B tests to improve conversion rates and reduce acquisition costs.
Utilize good judgment to fill gaps when data is insufficient.
Identify new growth opportunities, including new channels, tactics, and angles.
Contribute to budget planning, forecasting, and broader marketing strategy.
Monitor competitor activities and industry trends.
Collaborate with Operations, Sales, and Product teams to align campaigns with business needs.
Provide clear and honest performance updates to senior leadership.
Share learnings and collaborate with another analyst on the team to improve overall performance.