Digital Marketing Analyst

Hawkins, Inc.•Roseville, MN

1d•Onsite

About The Position

The Digital Marketing Analyst will play a key role in designing, executing, and analyzing digital campaigns to drive lead generation and expand market share across Hawkins’ target business segments. This position requires a balance of strategic planning and hands-on execution, with responsibilities spanning campaign management, content development, performance analysis, and collaboration with business segment leaders to deliver measurable marketing impact.

Requirements

Bachelor’s degree in marketing, business, or related field.
3+ years B2B marketing experience with a focus on lead generation.
3+ years of experience developing and executing digital marketing campaigns (content writing, email marketing, social media, etc.) to communicate product features & benefits.
2+ years of experience with marketing automation and CRM tools (Dynamics preferred).
2+ years of experience with campaign measurement using data analysis tools.
Knowledge of pay-per-click (PPC), generative engine optimization (GEO) and search engine optimization (SEO).
Familiarity with AI-powered workflows and strong understanding of prompt-building.
Strong project management, multitasking, and decision-making skills.
Excellent communication, reporting and analytical capabilities.
Proven critical thinking and creative problem-solving abilities.

Responsibilities

Evaluate the effectiveness of digital marketing campaigns, providing data-driven insights and recommendations for improvement.
Refine lead collection and attribution processes across web and email channels to improve conversion tracking.
Develop a strong understanding of Hawkins’ business segments and their unique marketing needs.
Partner with business leaders to support business initiatives and align campaigns with business goals.
Present strategies, performance results, and recommendations to internal teams and senior leadership.
Work with business leaders to develop creative concepts and guide the production of digital assets, including email campaigns, web content, graphics, and video.
Conceptualize and execute marketing campaigns across the customer lifecycle, ensuring consistent messaging across all channels.
Own content strategy for web, social, and email campaigns.
Expand efforts and increase measurable impact across social media, email, and other relevant digital channels.
Strengthen Hawkins’ social media presence by supporting internal departments in leveraging appropriate social strategies.
Gather customer and market insights to shape outreach strategies, increase conversions, and generate qualified leads.
Manage and improve marketing contact lists to ensure accuracy and effectiveness of campaigns.
Improve the lead collection and attribution process across social and email campaigns.
Other duties as assigned.